BLOG*August 9, 2010

Whenever a new idea is born it can be greeted with awe, disdain or simply, “What?” When the synapses in my brain aligned to create a class on artist empowerment and prosperity it was crystal clear as to the concept and worth of what I was manifesting. However, the idea of Artist As Brand is so unique to any education taught in any school, college, or university out there that it’s understandable that there are some questions about what it is I teach exactly. This post is going to clarify the principles/manifesto of this course (some call it a movement) and exactly what value you will receive from your three days and $295.00 (tuition for 2010 only).

What is Artist As Brand?

art·ist [ahr-tist]
1. a person who produces works in any of the arts that are primarily subject to aesthetic criteria.
2. a person who practices one of the fine arts.
3. a person whose trade or profession requires a knowledge of design, drawing, painting, etc.: a commercial artist.
4. a person who works in one of the performing arts, actor, musician, singer; dancer, public performer.
5. a person whose work exhibits exceptional skill

–noun and verb
1. kind, grade, or make, as indicated by a stamp, trademark, or the like.
2. a mark made by burning or otherwise, to indicate kind, grade, make, ownership, etc.
3. a kind or variety of something distinguished by some distinctive characteristic.
4. to impress indelibly.
5. a brand name.

The essence of these two words together can be defined thus… a creator who has made their mark! The goal of Artist As Brand is to connect the individual to their purpose, art and prosperity. Connecting your art deeply with your truth creates a mark that is so is authentic and profound it embodies a unique power. Align this vision with your individual collectors through targeted marketing techniques and you begin to build a one of kind Art Empire that can sustain you financially for the rest of your life.

Some fine artists scoff at the word brand. Whether you like the word or not all visionary creators throughout time who have made their mark on humanity are brands. They are remembered for their impact on the collective consciousness of the planet and many are household names.

I call the Artist As Brand workshop an artist boot camp because it is a highly focused three days with the intention of aligning and defining (in some instances re-aligning and re-defining) the purpose and direction of an individual’s career path. We start deep in the heart and move outwards connecting your talent to your marketing, patrons and collectors so there is perfect alignment. The knowledge for this workshop is derived from 28 years working as a professional artist inside and outside of the publishing, film, and gallery industries as well as teaching higher education.

The following is what all participants will be learning in three days and what they will leave the workshop with. Individuals work alone and in groups.


– You will learn your Core Virtue. Knowing your core virtue is the first step to establishing a foundation which your career is built upon. This intimate part of yourself is a driving force in your life, it goes deeper than your art. Declaring your core purpose aligns your heart with your art in a profound manner.

– Design a personal logo/heraldic shield to represent your Core Virtue. You create a simple image that will represent what you just learned about yourself.

– Design a Vision Board. This template is defined by everything you love in your life, what turns you on and keeps you motivated as a unique individual. The Vision Board creates the niche markets that will be your domain, and will make up your one of kind art empire.

– Practice the art of the Blurb. You learn how to introduce and represent yourself to people. Most artists do not have a clue how to speak with others about who they are and what they do. This exercise is designed to increase your confidence and generate interest in who you are and what you have to offer.

-Every workshop will include special guest lectures by esteemed  individuals who encompass the Indie Art Spirit. Guests include art writer Peter Clothier, licensing expert Maria Brophy, social media master & botanical perfumer Roxana Villa.


– Design your art and product line. We look at artists who are successful in this area, and new approaches to making income from your art. Then we define what art and products can manifest from your Vision Board.

– Create an innovative marketing blueprint that integrates high tech and high touch medias. We look at these two very different but synergistic marketing models. You learn how to best utilize these promotional mediums.

– Learn the simple yet powerful art of business and commerce. Are you an art hobbyist or an art professional? This is a short lecture on straight up, common sense business practice. If you are selling art you are a business, start acting like one.

– Connect with artist entrepreneur leaders. Creating community and hooking up with those who are successful will keep you inspired and in the company of great people.


– Commit to sustainability. You will design a five year marketing strategy that takes a serious look at your finances, living situation, and overall goals personally and professionally. What is possible? Connecting to your BHAG.

– Recognize the potential in team building, and the power of a Mastermind. Your peers can be some of your greatest assets from a personal, professional and moral support capacity. You will start this process right in the class!

– Conceptualize a product ready for manufacture. We begin to look at the details of what its going to cost in labor, time, and materials.

– Review

– In addition participants will have access to other career enhancing promotional opportunities only available to Artist As Brand students! Some of these details can be found on the ABOUT page.

Now you are ready to create your own Art Empire! I hope this info helped clarify the purpose and design of my class. Come on join the Indie Art Revolution! Sign up for a class near you today.

“See what participants are saying.

To your artist empowerment and prosperity,