Artist As BrandSeptember 2011 - Artist As Brand

I have been talking about the magic Five Years ever since it took me as much time to really lock in my illustration career. It can happen sooner, but the five year mark generally holds true. Check out this post on Muddy Colors where Chris Moeller talks about the five...

REGISTRATION CLOSED I am honored to be presenting a workshop at the historic Westbeth in NYC. Located in West Greenwich Village, Westbeth has provided affordable living and working spaces for artists and their families since 1970. The workshop is open to all artists. I guarantee that any participant that faithfully...

Creating a website can be done many ways. I recommend using WordPress however there are other options that can give you more power and flexibility in designing what you want to see. HTML is one of those ways. It can appear daunting and feel like learning another language, but never...

I am presenting a three day workshop May 15 (Tues), 16 (Wed.), 17 (Thurs), before the May 18-20 Spectrum Live event in Kansas City, MO. This is a great opportunity for all artists to learn the Artist As Brand principles and then see how it applies at an event like...

The Facebook Machine Lori Taylor has a philosophy based on 3 simple principles when it comes to social marketing- 1. Popularity is vanity, sales are sanity. 2. If content is King, then context is Queen; you must be relevant and extraordinary to go viral. 3. Going viral is not an...

Handmade Bookkeeping Spreadsheet 2.0 – Bookkeeping for Etsy Sellers For anyone who uses Etsy to sell any of their work might want to check out this bookkeeping program. It is a one product solution to all of your bookkeeping needs—specifically for handmade artists. I have not used it as I...

The Beerhorst Family The Beerhorst Family is pure Artist As Brand. In fact Rick Beerhorst says the family is a brand! Take a look at this article on Etsy and the video and see what I mean. Empowerment People!...