BLOG*August 26, 2013

Launching any project can take a lot of time and effort, and that is not including the promotion. There are many factors that go into advertising the premier of a product that may have taken a year or more to birth. Business strategist Tara Gentile has some great advice about...

BLOG*August 20, 2013

I have mentioned Kickstarter before but it is nice to see it can be consistent for artists and even their fans. It appears a fan of Amanda Palmer (Palmer’s last Kickstarter garnered over $1,000,000.00) has decided to create a tarot deck around her and has pulled in as of this...

BLOG*August 12, 2013

If you are using the Artist As Brand® principles to promote your products then you know that High Touch Marketing is key to your success. That means finding the right venues to meet your people. If you are selling a book then schools that are appropriate to your market are...

BLOG*August 3, 2013

We all know about the importance of Newsletters. I call a newsletter PUSH MARKETING, because you are sending information directly to someone. A smart and informative newsletter will help drive sales, increase awareness, and build loyalty. MailChimp is my favorite email service provider for sending out newsletters. A good service...