BLOG*October 30, 2013


This is a great post by Gregory Ciotti and Help Scout.

Building an ecommerce site that customers love largely comes down to two things: sweating (and testing) the small stuff, and understanding human psychology.

How do people view, browse, and use your site? While testing will be the final judgement for what works on your site, conversion studies can be a great place to begin when designing your site. Check out this awesome post on some of the fine points of making more sales from your site- here.