August 30, 2014Wholesale to Retail Equation Most artists underprice their work. I have been guilty of this too but have been slowly kicking up my prices based on the following marketing formula. Cost of Goods = Supplies + Overhead + Labor Cost of Goods x 2 (or more) = Wholesale Price Wholesale...
August 18, 2014I have been talking about the importance of your niche markets for a long time but I like the terminology of a micro audience even better. The idea that your fans, patrons and collectors are considered a market in the first place is not very intimate. Your supporters are more...
August 2, 2014Artist As Brand-Rise of the Artist Entrepreneur was the title of my San Diego Comic Con panel on art career sustainability with Donato Giancalo, Daniel Davis of SteamCrow, Drew and Maria Brophy, and Dawn Schiller. We had a nice crowd and a super conversation on the art of the start...
