BLOG*September 22, 2015

I like to say that your newsletter is a package of goodies that you send straight to your fans mailbox. The goal is to have the receiver open and even more importantly, want to open your email messsage and then actually read it. We are bombarded by so much info...

BLOG*September 9, 2015

I tell my students to remember their magnificence. This video by Kyle Cease captures that spirit....

BLOG*September 4, 2015

“Influence” by Robert Cialdini, published in 1984 has some great pointers on marketing strategy that artists can use too.  Anyone who sells things for a living, online or offline, should know, love, and live these principles: Reciprocity Commitment & Consistency Liking Authority Social Proof Scarcity Read more about the principles HERE....