BLOG*September 4, 2015

“Influence” by Robert Cialdini, published in 1984 has some great pointers on marketing strategy that artists can use too.  Anyone who sells things for a living, online or offline, should know, love, and live these principles:

  • Reciprocity
  • Commitment & Consistency
  • Liking
  • Authority
  • Social Proof
  • Scarcity

Read more about the principles HERE.