BLOG*November 24, 2016

Creating video trailers for your book whether you are pitching the product directly to an audience or not is now an expected promotional tool. Take a look at this promo for James Lovelock’s, The Earth and I, from Taschen. They had a nice budget to produce this video but with a...

BLOG*November 4, 2016

The concept of book promotion has really become its own animal. You may ask what is a book anymore? Take for instance J.K. Rowling’s, “The Magical Congress of the United States of America,” and the movie “Fantastic Beasts and Where to Find Them.” Rowling, still riding on her Harry Potter...