Promote yourself with a well-executed book launch.
I designed launch parties for my, The Art of Greg Spalenka book which was published by Titan Books in London. One launch was at the San Diego Comic Con, another at a book store, and one at a library. All of them helped me promote myself and sell books.
If you’re self-publishing or releasing a book through a small press, being pampered isn’t usually part of the equation; you’ll have to take the lead on planning your own launch party.
Here is a great article from bookbaby that will help you organize an awesome event.