Greg Spalenka

Are you happy with your career, making the art you love & receiving income from it?

Many high school, college, university students tell me that they are stressed out with uncertainty about their career choice or vocation, and professional artists are rethinking their whole game plan. Why is there such confusion?

High school students complain that they are pressured into higher education without clarity about who they are or what they really want to do when they get there. Many college level students are questioning the financial cost that higher education incurs and whether it is worth it. Talented professionals are struggling, and even if they are making a good income many are unhappy with their “jobs” and would prefer to be making a living creating their own art and stories.

I make my living as a professional artist in the publishing, film, gallery, and popular art culture worlds. Being clear about who I am as an artist and what I want to say, coupled with an independent entrepreneurial spirit has allowed me to sustain my art business for over three decades.

The concept of the entrepreneur is not taught in our schools and rarely mentioned in higher education unless you’re studying business. In the fine art world it is non-existent and actually looked down upon. However, many of the most successful artists on the planet embraced this model of creative commerce to champion their authentic visionary brands.

I created the educational service of Artist As Brand to show individuals the heart opening jubilation of career path clarity and the steps they can take to become confident, independent artists. By learning the simple principles of connecting directly with your fans, patrons and collectors, you are able to grow a family of supporters producing a foundation of financial support.

The literal definition of Artist As Brand is “a creator who has become a unique symbol,” but the spirit goes deeper. The Artist As Brand mission is to empower an artist’s authentic purpose and prosperity. When an individual’s core purpose and talent are synergistically aligned they can becometranscendent symbols.” This is not about fame, this is about power in the truest sense of the word. Know thyself. The world will recognize it too.

More about making a living from your talent on your own terms HERE.