September 22, 2014
The Artist As Brand Workshop is coming to
Kendall College of Art and Design for a three day
class, Thurs-Sat November 20-22.
This is the first time an AAB Workshop has been open to the public in Grand Rapids! It is a great opportunity to learn the Artist As Brand principles and then see how they can apply at an event like the Grand Rapids Comic Con that same weekend. The Artist As Brand workshop is the only course that aligns the purpose of your artistic vision with entrepreneurial principles for long term prosperity. Get ready to pump up your art career in a brand new way. 10:00 am – 8:00 pm each day.
$150 for Kendall students and alumni
$250 for the general public
September 9, 2014
I have been following Chris Guillebeau and his Art of Non-Comformity newsletter for a few years now. He has felt his way through the entrepreneurial maze with wonderful result. It is always fascinating when you go it alone because you must confront yourself day after day. Your success depends upon your effort.
This journey can take some interesting twists and turns and may not turn out as you expected. This article by Chris reflects this sentiment and why going your own way can bring delightful results, even if it takes a while to see them.
“A long time ago, I sent a thick packet of information to Yale, explaining in considerable detail how awesome I was and why they should accept the honor of my giving them tens of thousands of dollars a year.
They sent me back a short, polite letter, saying that while they were happy to accept my initial contribution of $75, they had plenty of other applicants, even more qualified and more awesome than me, all willing to pony up the tens of thousands of dollars for the next few years.
Regretfully, I was informed, the $75 was all I’d be able to pay them. “We wish you well in your future endeavors” was how they ended their brief reply, and they didn’t even follow me on any online social networks.
Every year, a large number of young people go through the same ritual — hours upon hours spent explaining why they deserve the privilege of becoming indebted to a system that probably won’t train them for a job. For many (not all, but many), the main benefit of graduate school, or even college or university in general, is a form of life avoidance: I’m not sure this is what I want, but at least I won’t have to think about it for a while.”
August 30, 2014
Wholesale to Retail Equation
Most artists underprice their work. I have been guilty of this too but have been slowly kicking up my prices based on the following marketing formula.
- Cost of Goods = Supplies + Overhead + Labor
- Cost of Goods x 2 (or more) = Wholesale Price
- Wholesale Price x 2 (or more) = Retail Price
Cost of Goods- This is all the energy, time, and money you put into making your art. What do you want to make for an hourly wage? Work up a number.
Cost of Goods x 2- Double the cost of goods amount (or more) and you have arrived at your wholesale price. This means you have paid your bills for making the art and have made a profit.
Wholesale Price x 2- Double the cost of your wholesale amount (or more) and you have arrived at your retail price. This means you have paid your bills for making the art and have made a profit and if you are selling the item will make twice the amount again. If it is your gallery or other vendor who is selling your items they will be making income too.
So if you are selling your art retail yourself then you should be making a nice profit overall per piece. If you are having someone else sell it retail for you then you still make a profit selling wholesale but the amount is reduced.
Got it? Great! Probably time to pump up your prices. If you want to raise them slowly over a year to two year period that is OK but look at everything you sell from here on out using the the retail equation ASAP.
August 18, 2014
I have been talking about the importance of your niche markets for a long time but I like the terminology of a micro audience even better. The idea that your fans, patrons and collectors are considered a market in the first place is not very intimate. Your supporters are more like a family than a market place so I will be changing my vocabulary around this issue.
An audience is much more snuggly than a market place don’t you think?
Here is a great article about how micro audiences are changing the way the studios and tv stations create their shows. As a singular artist you are doing the exact same thing but on an even more intimate level. It is all about people, your people.
August 2, 2014
Artist As Brand-Rise of the Artist Entrepreneur was the title of my San Diego Comic Con panel on art career sustainability with Donato Giancalo, Daniel Davis of SteamCrow, Drew and Maria Brophy, and Dawn Schiller.
We had a nice crowd and a super conversation on the art of the start (begins in the heart), and outward toward what projects to make, how to connect with our fans, what social media is working or not, and ways to integrate your lifestyle into all of it.
Donato spoke about listening to your inner path, Daniel talked about the power of experimentation in art and marketing, Drew reflected upon the importance of fusing lifestyle and art, Maria touched upon licensing agreements, and Dawn about being respectful of your fans and fellow artists and many more topics.
I thank my incredibly talented panel for sharing their expertise and love with the comic con audience which was filled with newbie art professionals.
I was also signing my new book published by Titan Books in London. See more about my book and Comic Con here.
July 10, 2014
Looking for feedback on your website? Peek is a user tester platform that allows random internet users to give you feedback on your site. It is a great way to learn how your site is communicating from someone who comes across your site for the first time.
Peek is in BETA format at the moment so it is free! I highly recommend that you take advantage of this offer.
You can see the results of a critique of Roxana Illuminated Perfume, here. It is fascinating to watch and learn from.
June 27, 2014
In case you missed these pics on Facebook here is the amazing group that participated in the Denver Artist As Brand Workshop. Jon Schindehette, Tom Samo, Keith Goble, Cayce Goldberg, Crystal Sully, Tawny Fritz, Elliot Lang, Michelle Barnes, Kayla Edgar, Charlotte Ricker rocked their art empires at the Helikon Gallery.
Cayce is the brainchild behind this amazing forward thinking gallery. Go and see Helikon now and see what the future of a gallery can be. Check out each of these professional artists and the amazing Jon Schindehette, who is also a mentor to artists everywhere.
Lastly, I spoke at the Denver Comic Con about my career and moderated an art career sustainability panel with Jon Schindehette, Daniel Davis, Dave Rapoza, and Michael C. Hayes. I will be back in Denver next year!
June 7, 2014
Join me at the Denver Comic Con, Friday, June 13th, 2014 – 5:15 PM – Room 203 for a panel discussion on art career sustainability.
Artist As Brand: Rise of the Artist Entrepreneur
Learn strategies on how to create an income from your talent on your own terms.
On the panel will be Jon Schindehette (Award-winning Creative Director for Wizards of the Coast, Treehouse Brand Stores, Founder of The ArtOrder community, mentor), Daniel Davis (Artist/Designer of Steam Crow, publishers of monster books, serigraphs, and other art products), David Rapoza (Illustrator, creator of Skull and Shark! Bethesda, Hasbro, Blizzard, Universal, Lionsgate, MTV, Riot Games), Michael C. Hayes (Award winning oil painter and illustrator, Magic the Gathering, Blizzard Entertainment, LucasArts and numerous book covers).
Don’t miss it!
May 22, 2014
June 11-12 10:00 – 8:00 $195
Register now at Helikon Gallery
3675 Wynkoop St, Denver, CO 80216