BLOG*April 8, 2014

I am an advocate of DIY publishing. Save yourself the time of looking for another company to do it for you and self publish. Just get it done. It may sound like I am making light of this process which I am not– it will be hard work and take some cash to self publish even if the end result is an e-book. Bottom line is get the product made.

This post is about what to do after that product is living and breathing. Promotion comes next and one component of that is the book tour. The book tour usually consists of traveling from place to place to read and share your creation, but that is only part of it.

Here is a great post that offers some strategies.

BLOG*April 2, 2014

 

Joan Stewart is a master at online visibility and print and broadcast publicity.

I interviewed her last year and she shared all sorts of great promotional tips HERE.

She is offering a free download of “The Best of the Publicity Hound’s Tips of the Week of 2013.” This is a compilation of the best tips from her popular ezine of last year. To download go HERE.

I also encourage you to sign up for her newsletter HERE.

BLOG*March 25, 2014

What are the important shopping dates throughout the year and why should you care? Keeping these dates in mind will help you strategically plan out sales and marketing campaigns and make sure that you’re able to optimize for seasonal traffic spikes and create content that is timely and effective.

Great article and calendar HERE

BLOG*March 14, 2014

Every decision you make – every decision -
is not a decision about what to do.
It’s a decision about Who You Are.
When you see this, when you understand it, everything changes.
You begin to see life in a new way.
All events, occurrences, and situations turn into opportunities
to do what you came here to do.

- Neale Donald Walsch

BLOG*March 4, 2014

The Artist As Brand Workshop is returning to Spectrum Fantastic Art Live in Kansas City
for a two day class, Wed. & Thurs. May 7 & 8.

All participants receive a free 3 day pass to Spectrum Fantastic Art Live (May 9-11). 

This is a great opportunity for all artists to learn the Artist As Brand principles and then see how they can apply at an event like SFAL. The Artist As Brand workshop is the only course that aligns the purpose of your vision with entrepreneurial principles for long term prosperity. Get ready to pump up your professional art career in a brand new way. 10:00AM-8:00PM both days. Will be held at the Hispanic Chamber of Commerce Building, 2001 Grand Blvd Ste 700, Kansas City (one half mile from the convention center).

Registration is $195 and ends April 27.


Learn more about Artist As Brand HERE.

“I needed help getting my own personal art and business off the ground and running. That is where the Artist As Brand Workshop came to my rescue. It allowed me to plan for my success while still having time to create! It even made me a better artist in general, because it gave me the confidence to KNOW that I can succeed with my art. Knowing I could succeed with my own art made me want to BECOME a better artist!”
-Alex Ruiz

“Setting out on a career in art is like walking a tightrope. For many the way will prove to be too narrow, the tensions will change, or the wire will take an unexpected turn. But what if you could turn the tightrope into a road? The Artist As Brand Workshop contains all the tools you need to build the road to success in art: tools, motivation, and personal insight. It is invaluable. I highly recommend it.”
-Todd Lockwood

See what other art professors, professionals, and college students are saying HERE.

Please read the Artist As Brand policies HERE.

BLOG*February 24, 2014

There are so many movies that reflect the art spirit– usually stories about individuals who believe in something so completely they have no choice but to follow that muse.

In “The Worlds Fastest Indian” we see the story of New Zealander Burt Munro (Anthony Hopkins), who spent years re-vamping a 1920 Indian motorcycle — with the goal of setting a land-speed record at Utah’s Bonneville Salt Flats in 1967.

I reference this film because the art of the start is really about diving in there, giving it a go, then not stopping. Like Munro in this sweet spirited film, you keep moving forward no matter what with increasingly greater speed and success.

BLOG*February 6, 2014

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Your Blog is part of your Social Media kit. If it is not by now, then get started. Facebook and Twitter and any of the other social media platforms are there to support your platform which includes your blog and website.

If you are still feeling a little unsure about how to start your blog with a bang go HERE to learn more.

 

 

BLOG*January 23, 2014

 I plan to start showcasing more artists who really have their social media together. Your High Tech promotion is vital for a thriving art business. Social media platforms are always changing, hence everyone who relies on Facebook for instance may have a rude awakening when they have put all there energies into promoting themselves there and it goes belly up.

Prioritize your online presence with a website that authentically represents your vision.

Your website is your home. Entice people to stop in, and help them get so comfortable they do not want to leave.

Mammoth & Company has designed their website intelligently. It looks stellar and has all the e-commerce and social media principles working together seamlessly. Check it out. They are using Shopify as the design platform.

BLOG*January 14, 2014

Art by the amazing Anthony Russo

The new science of spending points to a surprising conclusion: How we use our money may matter as much or more than how much of it we’ve got. This article by Elizabeth Dunn and Michael Norton shows that the art of spending can be a sort of transcendence. More Here.

BLOG*January 6, 2014

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There’s something to notice about successful people: they act quickly, even if they may fail. [This piece is excerpted from Fail Fast, Fail Often: How Losing Can Help You Win by Ryan Babineaux, PhD., and John Krumboltz, PhD., with the permission of Tarcher/Penguin. Copyright 2013 Ryan Babineaux, PhD., and John Krumboltz, PhD]

In the book, Art and Fear, the artists Ted Orland and David Waylon share a story about a ceramics teacher who tried an experiment with his class.

The teacher divided the students into two groups. Those sitting on the left side of the studio were to be graded solely on the quantity of their work, while those on the right, solely on the quality. The instructor informed the students in the quantity group that a simple rule would be applied to evaluate their grades: those who produced fifty pounds of pots would get an A, those who produced forty pounds a B, and so on.

For the quality group, the instructor told the students that he would assign a course grade based on the single best piece produced over the duration of the course. So if a student created a first-rate pot on day one of the course and did nothing else for the term, he would still get an A.

When the end of the quarter arrived and it came to grading time, the instructor made an interesting discovery: the students who created the best work, as judged by technical and artistic sophistication, were the quantity group. While they were busy producing pot after pot, they were experimenting, becoming more adept at working with the clay, and learning from the mistakes on each progressive piece.

In contrast, the students in the quality group carefully planned out each pot and tried to produce refined, flawless work, and so they only worked on a few pieces over the length of the course. Because of their limited practice, they showed little improvement.

More…