BLOG*August 30, 2014

Wholesale to Retail Equation

Most artists underprice their work. I have been guilty of this too but have been slowly kicking up my prices based on the following marketing formula.

  • Cost of Goods = Supplies + Overhead + Labor
  • Cost of Goods x 2 (or more) = Wholesale Price
  • Wholesale Price x 2 (or more) = Retail Price

Cost of Goods- This is all the energy, time, and money you put into making your art. What do you want to make for an hourly wage? Work up a number.

Cost of Goods x 2- Double the cost of goods amount (or more) and you have arrived at your wholesale price. This means you have paid your bills for making the art and have made a profit.

Wholesale Price x 2- Double the cost of your wholesale amount  (or more) and you have arrived at your retail price. This means you have paid your bills for making the art and have made a profit and if you are selling the item will make twice the amount again. If it is your gallery or other vendor who is selling your items they will be making income too.

So if you are selling your art retail yourself then you should be making a nice profit overall per piece. If you are having someone else sell it retail for you then you still make a profit selling wholesale but the amount is reduced.

Got it? Great! Probably time to pump up your prices. If you want to raise them slowly over a year to two year period that is OK but look at everything you sell from here on out using the the retail equation ASAP.

 

BLOG*August 18, 2014

I have been talking about the importance of your niche markets for a long time but I like the terminology of a micro audience even better. The idea that your fans, patrons and collectors are considered a market in the first place is not very intimate. Your supporters are more like a family than a market place so I will be changing my vocabulary around this issue.

An audience is much more snuggly than a market place don’t you think?

Here is a great article about how micro audiences are changing the way the studios and tv stations create their shows. As a singular artist you are doing the exact same thing but on an even more intimate level. It is all about people, your people.

Go here.

BLOG*August 2, 2014

Artist As Brand-Rise of the Artist Entrepreneur was the title of my San Diego Comic Con panel on art career sustainability with Donato Giancalo, Daniel Davis of SteamCrow, Drew and Maria Brophy, and Dawn Schiller.

We had a nice crowd and a super conversation on the art of the start (begins in the heart), and outward toward what projects to make, how to connect with our fans, what social media is working or not, and ways to integrate your lifestyle into all of it.

Donato spoke about listening to your inner path, Daniel talked about the power of experimentation in art and marketing, Drew reflected upon the importance of  fusing lifestyle and art, Maria touched upon licensing agreements, and Dawn about being respectful of your fans and fellow artists and many more topics.


I thank my incredibly talented panel for sharing their expertise and love with the comic con audience which was filled with newbie art professionals.

I was also signing my new book published by Titan Books in London. See more about my book and Comic Con here.

 

 

 

BLOG*August 2, 2014

Love this woman!

BLOG*July 10, 2014

 

Looking for feedback on your website? Peek is a user tester platform that allows random internet users to give you feedback on your site. It is a great way to learn how your site is communicating from someone who comes across your site for the first time.

Peek is in BETA format at the moment so it is free! I highly recommend that you take advantage of this offer.

You can see the results of a critique of Roxana Illuminated Perfume, here. It is fascinating to watch and learn from.

BLOG*June 27, 2014


In case you missed these pics on Facebook here is the amazing group that participated in the Denver Artist As Brand Workshop. Jon Schindehette, Tom Samo, Keith Goble, Cayce Goldberg, Crystal Sully, Tawny Fritz, Elliot Lang, Michelle Barnes, Kayla Edgar, Charlotte Ricker rocked their art empires at the Helikon Gallery.

Cayce is the brainchild behind this amazing forward thinking gallery. Go and see Helikon now and see what the future of a gallery can be. Check out each of these professional artists and the amazing Jon Schindehette, who is also a mentor to artists everywhere.

Lastly, I spoke at the Denver Comic Con about my career and moderated an art career sustainability panel with Jon Schindehette, Daniel Davis, Dave Rapoza, and Michael C. Hayes. I will be back in Denver next year!

BLOG*June 7, 2014

 

Join me at the Denver Comic Con, Friday, June 13th, 2014 – 5:15 PM – Room 203 for a panel discussion on art career sustainability.

Artist As Brand: Rise of the Artist Entrepreneur

Learn strategies on how to create an income from your talent on your own terms.

On the panel will be Jon Schindehette (Award-winning Creative Director for Wizards of the Coast, Treehouse Brand Stores, Founder of The ArtOrder community, mentor), Daniel Davis (Artist/Designer of Steam Crow, publishers of monster books, serigraphs, and other art products), David Rapoza (Illustrator, creator of Skull and Shark! Bethesda, Hasbro, Blizzard, Universal, Lionsgate, MTV, Riot Games), Michael C. Hayes (Award winning oil painter and illustrator, Magic the Gathering, Blizzard Entertainment, LucasArts and numerous book covers).

Don’t miss it!

BLOG*May 22, 2014

June 11-12 10:00 – 8:00 $195

Register now at Helikon Gallery

3675 Wynkoop St, Denver, CO 80216

720-502-5635

 

BLOG*May 20, 2014

I was surrounded  by a powerhouse of talented Goddesses at the Kansas City Artist As Brand workshop. The workshop was sponsored  by the Kansas City Hispanic Chamber of Commerce Artist thanks to Vania Soto (behind to right) and president of the chapter, Carlos Gomez. This group of women (from left) Eva Maria Toker, Eugenia Ortiz, Vania and Pavina Tonsavanh are going to ROCK! I see amazing success in their futures.

To present a workshop, and man a booth at Spectrum Fantastic Art Live all in one week is a lot of work but also very fulfilling. You can see my booth set up here. I was projecting images on fabric at the back of the booth. A few highlights of interesting booth design are below. Click on the images to see larger.

Awesome gallery look with lights.

Black on Black works nicely here.

A tad messy but nice use of tiering the art upward to get more real estate out of the booth.

 David Frizell was in my AAB workshop two years ago and has embraced the convention circuit by building a system that goes up and comes down in a short period of time. He also has his family there as an amazing crew to help with the set up and break down. Go David!

If you come across cool booth designs please let me know and I will share them here on the blog.

 

BLOG*April 22, 2014

In the past I recommended Facebook as being one of the fantastic four social media venues to use when it came to promoting your work. Your Website, Blog and Twitter are the other three. Of course that list keeps changing, but in general these four working together create a powerful synergy.

I am beginning to rethink Facebook. Recently it appears there is a reduced return on investment for using this service. There are many articles out there on the decreasing reach Facebook posts actually have.

HERE is a great piece on why this is happening, and why it may be a good time to start checking out other venues like Google+.