June 29, 2015
Freelancing is an option for artists who want to work in the industries of publishing, film, games, etc. while they build up their patron/collector base. Graphic Designer James Grieg has put together an email course called “Before Going Freelance” that helps you get your head around some of the details of becoming a freelancer. Part of the course is free so check it out.
Many art colleges prepare students for this art career option. You can always send questions my way too if this is something you really want to do as I freelanced as an illustrator for three decades! In a way when you follow the Artist As Brand principles you are aligning yourself with freelancing concepts, but you are building the industry around your self as opposed to relying on other businesses for your income.
But check out Grieg’s class and let me know what you think of it.
June 4, 2015
For all of you artist cat lovers this convention is for you.
You may be to late for a table or booth but check it out!
May 20, 2015
A beautiful booth setup is an integral part of your brand and high touch marketing strategy. The National Stationery Show in New York City each year is a sure bet to offer new ideas for booth design and products. Check out this post by Poppytalk that showcases some highlights from the event.
May 12, 2015
MadeWorn is a clothing and lifestyle company created by Blaine Halvorson. They produce everything from hand-engraved rolex watches to t-shirts and shoes. One of the things I talk to my students about is living your brand. That means you reflect yourself authentically all the time, especially with how you dress. It is obvious that Halvorson embodies this trait and revels in it.
Check out his style and how it relates to his selective clientele which is showcased beautifully in his website.
May 4, 2015
What is Hylo?
Hylo is a new kind of social network that helps real communities create, together. In our communities-of-purpose; places like co-working spaces, maker spaces, and affinity groups, we’re surrounded by incredible people, skills, and resources. But it’s hard to know who to connect with, for what, and when. Often the things we need most are closer than we think, but we just can’t see them.
What if someone nearby had exactly what you needed to further your project? What if you were that person for someone else?
With Hylo, you can discover who in your community:
Has the skills you need
Is working on cool projects
Is available to support you
Needs your help
Hylo helps you discover opportunities to connect, collaborate, and share resources in your community, so that you can make your dreams real.
Who is it for?
Hylo is designed for communities-of-purpose, like: coworking spaces, startup accelerators, companies, alumni networks, affinity groups, and conferences.
Check it out social art entrepreneurs.
April 26, 2015
My Artist As Brand Workshop in June of last year at Helikon Gallery in Denver had a very proactive group of artists. They decided at the end of the workshop to manifest a book and gallery show together. They created a concept amongst themselves and then produced an IndieGoGo crowd funding event to pay for the printing of the book which has been achieved!
I was asked to be a part of this project and am honored to do so as they have been using the principles learned in the workshop to really get this off the ground. The show will be this June 5 at Helikon Gallery. Stop by if you are in town.
I always encourage my students to jump in with their projects and get them started ASAP. My workshop in Seattle, in conjunction with TLC Workshops and Krab Jab Studio a few months ago has inspired this group to work on a collaborative project too! I will keep everyone here on my blog updated as to their progress.
Check out the, Strange Conversations IndieGoGo campaign to see how it was done, then create your own!
April 11, 2015
If you have a story to tell with your images, any story at all, this is a great place to start building your fan base for it. See you there.
March 15, 2015
The Artist As Brand two day workshop at Krab Jab Studio was a large group of twenty students, beginners and professionals. Having taught this class to over five hundred students it is fascinating how the chemistry changes from venue to venue. Some of the students in this bunch were mainly interested in hard core marketing tactics, others embraced the holistic side to the course, others struggled with old paradigms of the artist not appearing to be a business.
All entrepreneurial teachers and coaches will tell you that your business must have a solid foundation of purpose in place before you do anything. Your purpose is your brand. Some of the artists in this group were taking an old school fine art approach to showcasing and selling their art and the Artist As Brand model was a challenge for them. I come across this mindset all the time. The elitism of the fine art world is still alive and well (especially in academic circles) and so it takes some courage to jump into the future of art commerce.
Thank you to Tara Larsen Chang with TLC Workshops for facilitating the class and Julie Baroh at Krab Jab Studio for opening her gallery to us. It was incredibly inspiring with all the amazing art around us! Part of this AAB group is inspired to create a product and a show next year with Krab Jab in alignment with Mythic Worlds and also with Nantes a city in France. It is going to be amazing!
February 11, 2015
The Agoura Hills, CA workshop in Mitchell’s Bookshop was a delight! The group was small but mighty! We had some of the most amazing talent in this room.
Aerin Holt the founder and artist director of California Contemporary Ballet Company and Dance Studio, composer and pianist Elliot Anders, painter and traveler Nubia Gala-Selbert, artist, graphic designer and creative wild woman Linda Lalande, singer-song writer Alexandra Harris and the multi-faceted artist lawyer-to-be Michelle Mitchell.
Wonderful synergy within this very focused and high powered class.
Below are two quick videos that Linda and Nubia took voicing their heart virtues. Love it.