September 17, 2017I am creating an Artist As Brand® Online Class. This comprehensive course will be akin to my college level classes, but entirely online. Posts for this website are on hold until the course is available, which is slated for early 2018. The AAB website will return with a new design and...
March 24, 2017Promote yourself with a well-executed book launch. I designed launch parties for my, The Art of Greg Spalenka book which was published by Titan Books in London. One launch was at the San Diego Comic Con, another at a book store, and one at a library. All of them helped me promote myself and...
December 14, 2016A one day Artist As Brand Workshop at BYU was a blast. Thank you to Bob Barret, Bethanne and the rest of the faculty in the visionary art department. Yes, they...
September 22, 2016“Entrepreneur” is an incredibly powerful word. Many people, especially those for whom the corporate world is anathema, can’t imagine being anything but an entrepreneur. Gates, Jobs, Zuckerberg come to mind, with artists not so much, but James Jean, Mark Ryden, Jeff Soto are a few that might. We may compare ourselves to these other...
October 25, 2015“You’re rushing out the door for another day at the office, and catch your reflection in the mirror. You look awesome obviously, but you’re not ready yet. Don’t get me wrong. That yellow cardigan is on point, and your peter-pan collar is just too cute, but something is missing here....
September 22, 2015I like to say that your newsletter is a package of goodies that you send straight to your fans mailbox. The goal is to have the receiver open and even more importantly, want to open your email messsage and then actually read it. We are bombarded by so much info...
October 31, 2012Have you ever wondered why political discussions turn into emotional rants with little logic or factual basis to support them? It’s because perception is an act of creation. How we perceive the world and our reality is unique to each of us, but much it can be influenced by the...
October 21, 2012Roxana Villa Roxana has been working very hard at building her botanical perfume company, Roxana Illuminated Perfume for almost five years. It’s been growing year after year. When preparation meets opportunity, look out! Roxana is being celebrated on the front page of Etsy as a Featured Seller and with it...
October 8, 2012©Greg Spalenka This post by Daniellexo, Etsy’s Seller Education Coordinator reflects on the evolution of ideas and how a good idea can spark a great one. One morning I woke up to a Facebook message from one of my favorite college professors. I was excited to hear from her; she...
October 1, 2012©Greg Spalenka Whenever artists decide to go it alone, make their own way, fear comes along for the ride. As freelancer for so many years I understand where this fear comes from. The goal of being secure in your finances, being safe in general (food, clothing, shelter) are real considerations...
