BLOG*March 24, 2017

Promote yourself with a well-executed book launch. I designed launch parties for my, The Art of Greg Spalenka book which was published by Titan Books in London. One launch was at the San Diego Comic Con, another at a book store, and one at a library. All of them helped me promote myself and...

BLOG*January 3, 2017

Presented another Artist As Brand Workshop, this time at San Diego State University. Another amazing group of talented individuals guided along by their professor, and amazing artist Neil Shigley. Neil and I met in New York during the late 80’s while pursuing our illustration careers. We are both alumni of Art Center...

BLOG*April 22, 2016

This post is two fold in that the concept of creating a job is more fulfilling than finding a job and using Facebook sponsored ads to get your message out can be a nice synergy. I am big fan of niche marketing and core audience participation. Using tools like Facebook...

BLOG*November 24, 2015

Shopify has some great forums on business practices. The following was a good one on adding an affiliate program to your shop. The goal behind an affiliate program is to reward those who promote you. Orlando Chavez inquires, “I want to start an affiliate program for my store. I would...

BLOG*October 9, 2015

Handmade at Amazon is a new store on Amazon.com for artisans to sell their unique, handcrafted goods to hundreds of millions of customers worldwide. It just went live on Thursday with a lineup of over 80,000 items from about 5,000 sellers in 60 countries. “You can think of it as a factory-free...

BLOG*October 1, 2015

When you have finally built that line of products up to a point where you are ready to license them to other stores then ARTSETTERS can help you simplify the process. ARTSETTERS brings the entire wholesale process online. Their solution allows you to be discovered on a global scale, without needing to...

BLOG*September 22, 2015

I like to say that your newsletter is a package of goodies that you send straight to your fans mailbox. The goal is to have the receiver open and even more importantly, want to open your email messsage and then actually read it. We are bombarded by so much info...

BLOG*October 14, 2014

Get your hashtag mojo on! #HashTagMojo These little symbols have power to move your visibility up the search engine chain in a big way. It’s all about metadata folks. There are some great resources and articles about how to use hashtags effectively. Overall view on hashtags- Here. Trending hashtags- Hashtags.org And why its...

BLOG*October 21, 2012

Roxana Villa Roxana has been working very hard at building her botanical perfume company, Roxana Illuminated Perfume for almost five years. It’s been growing year after year. When preparation meets opportunity, look out! Roxana is being celebrated on the front page of Etsy as a Featured Seller and with it...

BLOG*October 8, 2012

©Greg Spalenka This post by Daniellexo, Etsy’s Seller Education Coordinator reflects on the evolution of ideas and how a good idea can spark a great one. One morning I woke up to a Facebook message from one of my favorite college professors. I was excited to hear from her; she...