BLOG*March 2, 2017

You’re not just selling a product. You’re selling a lifestyle. Engaging your customer online by telling a visual story, and making them feel like they’re purchasing the lifestyle or experience associated with your brand is called a LookBook showcase. This format has been a centerpiece of fashion magazines, like Elle and Vogue...

BLOG*February 7, 2017

Creative website marketing comes in all shapes and sizes. Using a crossover collaboration with mutual sponsorship is something we are seeing more and more of these days. I encourage individual artists to do the same. John Malkovich is known and respected for his acting expertise, but what does he do...

BLOG*December 14, 2016

A one day Artist As Brand Workshop at BYU was a blast. Thank you to Bob Barret, Bethanne and the rest of the faculty in the visionary art department. Yes, they...

BLOG*August 25, 2016

When the Argentine-born, London-educated artist Amalia hinderance moved to Los Angeles in 2014, she spent weeks chronicling the experience on Instagram (@ hindrance). She posted photos of her shopping binges, her avocado toast and even her plastic surgery: a boob job, natch. None of it was real. It was a performance, part of a larger examination...

BLOG*July 25, 2016

  Moderated another Artist As Brand, Rise of the Artist Entrepreneur panel discussion at the San Diego Comic Con, with a stellar group of artists, and writers, (from l to r)- Todd Lockwood, Me, Vincenzo Ferriero, Aaron Horkey, Ray Chou, Jess Schnabel, Daniel Monster Davis. A big thank to everyone...

BLOG*April 22, 2016

This post is two fold in that the concept of creating a job is more fulfilling than finding a job and using Facebook sponsored ads to get your message out can be a nice synergy. I am big fan of niche marketing and core audience participation. Using tools like Facebook...

BLOG*February 26, 2016

“In our obsession with optimizing our creative routines and maximizing our productivity, we’ve forgotten how to be truly present in the gladdening mystery of life.” – Maria Popova When was the last time someone you know, over the age of 18, complained about having too little to do? “Busy has a...

BLOG*August 25, 2015

  The collegiate arena has always been an old boys club of sorts, with its own rules and regulations, standardized curriculums, application policies, governmental oversight, subsidies and much, much more. Students are groomed to attend college even before high school with the goal of winning some corporate position or in...

BLOG*August 14, 2015

I present Artist As Brand classes predominately at Colleges and Universities. However, when I have the opportunity to work with small groups of people, or even better with one or two individuals then the focus goes incredibly deep and it is amazing what can be be revealed! Joan Marie is...

BLOG*October 14, 2014

Get your hashtag mojo on! #HashTagMojo These little symbols have power to move your visibility up the search engine chain in a big way. It’s all about metadata folks. There are some great resources and articles about how to use hashtags effectively. Overall view on hashtags- Here. Trending hashtags- Hashtags.org And why its...