BLOG*November 24, 2011

© 2011 Greg Spalenka and Artist As Brand ® “The Artist As Brand Workbook is an easy read and jam packed with all kinds of resources. It’s great to keep looking back to.” -Miranda Sharp, Student, Kendall College of Art & Design, Michigan “I received a map and tools—where to...

BLOG*September 15, 2011

The Facebook Machine Lori Taylor has a philosophy based on 3 simple principles when it comes to social marketing- 1. Popularity is vanity, sales are sanity. 2. If content is King, then context is Queen; you must be relevant and extraordinary to go viral. 3. Going viral is not an...

BLOG*September 7, 2011

Handmade Bookkeeping Spreadsheet 2.0 – Bookkeeping for Etsy Sellers For anyone who uses Etsy to sell any of their work might want to check out this bookkeeping program. It is a one product solution to all of your bookkeeping needs—specifically for handmade artists. I have not used it as I...

BLOG*August 17, 2011

I am honored to be presenting a workshop at the historic Westbeth in NYC. Located in West Greenwich Village, Westbeth has provided affordable living and working spaces for artists and their families since 1970. The workshop is open to all artists. I guarantee that any participant that faithfully applies the...

BLOG*May 10, 2011

CHAMPION OF THE CREATIVE PROFESSIONAL Ilise Benun has been a champion of promotion and sound business practices for creative professionals since 1988. Her website and blog at Marketing Mentor, offers insightful commentary on the freelance world. She has written seven books including, “The Designer’s Guide to Marketing and Pricing”, “Stop...

BLOG*September 15, 2010

Spalenka Last week I devised a survey to learn specifically how SILA (Society of Illustrators of Los Angeles) members were faring in their art community. The survey received only ten responses which says a lot about the motivation of the members in this organization. You can see the results on...

BLOG*July 15, 2010

Produce Your Own Unique Art Empire! See what Art Professors, Professionals, and College Students are saying about the Artist As Brand Workshop Here. FIND ART GALLERY August 6, 7, 8 Friday-Sunday 10AM- 8PM 1640 Superior Ave. Costa Mesa, CA 92627 With Special Guest Lectures by writer and art critic Peter...

BLOG*June 29, 2010

Samantha Walker Owl Prints on Tin Client: VIP International When I submitted the BYU Artist Survey a few weeks ago I received an email from an artist who felt she had created her own Art Empire. I was curious. I checked out Samantha Walker’s story, and social media. I was...

BLOG*June 2, 2010

Robert Barrett The art department chairs and faculty at Brigham Young University are a dedicated bunch. For decades they have been taking students on trips around the country to meet working artists, industries that support them, and open their newly trained eyes to the possibilities of new worlds. Bob Barrett,...

BLOG*May 22, 2010

Audrey Miller Trace Mendoza I am slated to present an Artist As Brand workshop at the Laguna College of Art and Design, next weekend May 28-30. Like the LAAFA students I interviewed in my recent post, artists have strong opinions whether they are students or not! LCAD students Trace Mendoza...