Artist As Brand

Every year we have “wins” even if they are small ones. Sometimes we are so focused on experiencing the big win, that the little ones get pushed aside. Stop and smell the roses my friends! I have some accomplishments to share with you from AAB participants who were...

2012 will be year of the artist entrepreneur ______________ Arnie and Cathy Fenner, the organizers of Spectrum Fantastic Art Live to be held in Kansas City this May sent me this email “Looks like we are all ahead of the curve on what we’re doing.” I am presenting an Artist As...

I love people whose passion is to inspire and empower others. This is one of the reasons I enjoy bringing special guests to my workshops! There is such a wealth of knowledge to be gained. As a writer, private art-career coach, and entrepreneur who grew up in a family of artists,...

Look at the palms of your hands and recall what you accomplished with them in 2011. At the end of every year I look back at my life to review what I learned, what goals I attained, who I helped, and how I could have made more of a difference....

© 2011 Greg Spalenka and Artist As Brand ® “The Artist As Brand Workbook is an easy read and jam packed with all kinds of resources. It’s great to keep looking back to.” -Miranda Sharp, Student, Kendall College of Art & Design, Michigan “I received a map and tools—where...

Kendall Students I presented an Artist As Brand workshop at Kendall College of Art and Design this past weekend and wow, these students were on fire! They were already formulating ideas for a multimedia community art event to be held at the school next year. I was impressed with the strong...

Interested in worldwide exposure? Here is one way to do it. The Sketchbook Project encourages artists to create singular sketchbooks, which are then exhibited in locations around the world. In the words of the Sketchbook Project team, “It’s like a concert tour, but with sketchbooks.” Create an event...

“Shoot for the moon and if you miss you will still be among the stars.” -Les Brown  October 11th we had a full moon. A full moon symbolically represents the height of power, the peak of clarity, fullness and obtainment of desire. In celebration of these attributes I am offering...

Create a video of your art process and pull people in with your magic. Choose your background music wisely! In this case you might want to turn your volume...

I have been talking about the magic Five Years ever since it took me as much time to really lock in my illustration career. It can happen sooner, but the five year mark generally holds true. Check out this post on Muddy Colors where Chris Moeller talks about the five...