Artist As Brandart Archives - Artist As Brand

Roxana Villa Roxana has been working very hard at building her botanical perfume company, Roxana Illuminated Perfume for almost five years. It’s been growing year after year. When preparation meets opportunity, look out! Roxana is being celebrated on the front page of Etsy as a Featured Seller and with it...

©Greg Spalenka This post by Daniellexo, Etsy’s Seller Education Coordinator reflects on the evolution of ideas and how a good idea can spark a great one. One morning I woke up to a Facebook message from one of my favorite college professors. I was excited to hear from her; she...

©Greg Spalenka Whenever artists decide to go it alone, make their own way,  fear comes along for the ride. As freelancer for so many years I understand where this fear comes from. The goal of being secure in your finances, being safe in general  (food, clothing, shelter) are real considerations...

Cedar City Airport I departed the plane at Cedar City airport and walked into what appeared to be a living room or a snuggly lodge in the mountains. Plush chairs, side tables with plants, wood paneling and a fireplace greeted me with a down home quality I had never experienced...

Make your packaging feel as important as the item you are sending to your buyer. Make it cool, and special. Treat this final wrapping as you would a gift for a friend or someone you appreciate. It will make a lasting impression even before the the art or product is...

Christine Brown One of the best parts of teaching, lecturing and presenting workshops for higher education is the people I meet. I love connecting with all the talented, passionate individuals who enjoy teaching and inspiring others to greatness. Some of these special people work in the Career and Professional Development...

If your work is well done, has integrity and is imbued with love it will most likely reflect exceptional value and longevity. So it is with Blog posts. The following post by Chris Guillebeau is from 2010 but still vital as ever: I’m a big fan of Jim Collins’ work, especially the...

I have heard artists say, “My art is not a product!” If you sell your art it is a product. If you create an edition of prints it is part of your product line. One of my favorite indie artists, Jeff Soto just started a product line of clothing. The...

Another year of Comic Con and finding my purpose in it. Go to the Spalenka Eye for...

I have everyone repeat after me in my workshops, “Keep going and don’t stop!” when it comes to creating your art empire. We can come up with all sorts of excuses to not do the work. Steven Pressfield in his book, The War of Art calls this apathy, laziness, lack of...