Artist As Brand

© 2011 Greg Spalenka and Artist As Brand ® “The Artist As Brand Workbook is an easy read and jam packed with all kinds of resources. It’s great to keep looking back to.” -Miranda Sharp, Student, Kendall College of Art & Design, Michigan “I received a map and tools—where...

Kendall Students I presented an Artist As Brand workshop at Kendall College of Art and Design this past weekend and wow, these students were on fire! They were already formulating ideas for a multimedia community art event to be held at the school next year. I was impressed with the strong...

Interested in worldwide exposure? Here is one way to do it. The Sketchbook Project encourages artists to create singular sketchbooks, which are then exhibited in locations around the world. In the words of the Sketchbook Project team, “It’s like a concert tour, but with sketchbooks.” Create an event...

“Shoot for the moon and if you miss you will still be among the stars.” -Les Brown  October 11th we had a full moon. A full moon symbolically represents the height of power, the peak of clarity, fullness and obtainment of desire. In celebration of these attributes I am offering...

Create a video of your art process and pull people in with your magic. Choose your background music wisely! In this case you might want to turn your volume...

I have been talking about the magic Five Years ever since it took me as much time to really lock in my illustration career. It can happen sooner, but the five year mark generally holds true. Check out this post on Muddy Colors where Chris Moeller talks about the five...

I am presenting a three day workshop May 15 (Tues), 16 (Wed.), 17 (Thurs), before the May 18-20 Spectrum Live event in Kansas City, MO. This is a great opportunity for all artists to learn the Artist As Brand principles and then see how it applies at an event like...

The Beerhorst Family The Beerhorst Family is pure Artist As Brand. In fact Rick Beerhorst says the family is a brand! Take a look at this article on Etsy and the video and see what I mean. Empowerment...

JAMMING FOR 38 YEARS! Phil Yeh has been making comics for a long time. He has written and illustrated over 80 published books. Phil founded Cartoonists Across America & The World to do something about the literacy crisis on the planet. His group of artists have painted more than 1700 murals...

I am honored to be presenting a workshop at the historic Westbeth in NYC. Located in West Greenwich Village, Westbeth has provided affordable living and working spaces for artists and their families since 1970. The workshop is open to all artists. I guarantee that any participant that faithfully applies...