BLOG*January 3, 2017

Presented another Artist As Brand Workshop, this time at San Diego State University. Another amazing group of talented individuals guided along by their professor, and amazing artist Neil Shigley. Neil and I met in New York during the late 80’s while pursuing our illustration careers. We are both alumni of Art Center...

BLOG*November 4, 2016

The concept of book promotion has really become its own animal. You may ask what is a book anymore? Take for instance J.K. Rowling’s, “The Magical Congress of the United States of America,” and the movie “Fantastic Beasts and Where to Find Them.” Rowling, still riding on her Harry Potter...

BLOG*September 26, 2016

Fear prevents us from living life to the fullest. Through her experience facing 100 fears, Michelle Poler learned how we deal with fear, the types of fears we face in life, and the process through which we are able to manage the anxieties and accomplish great things. Michelle Poler, originally...

BLOG*April 22, 2016

This post is two fold in that the concept of creating a job is more fulfilling than finding a job and using Facebook sponsored ads to get your message out can be a nice synergy. I am big fan of niche marketing and core audience participation. Using tools like Facebook...

BLOG*September 9, 2015

I tell my students to remember their magnificence. This video by Kyle Cease captures that spirit....

BLOG*June 29, 2015

Freelancing is an option for artists who want to work in the industries of publishing, film, games, etc.  while they build up their patron/collector base. Graphic Designer James Grieg has put together an email course called “Before Going Freelance” that helps you get your head around some of the details...

BLOG*October 31, 2012

Have you ever wondered why political discussions turn into emotional rants with little logic or factual basis to support them? It’s because perception is an act of creation.  How we perceive the world and our reality is unique to each of us, but much it can be influenced by the...

BLOG*October 21, 2012

Roxana Villa Roxana has been working very hard at building her botanical perfume company, Roxana Illuminated Perfume for almost five years. It’s been growing year after year. When preparation meets opportunity, look out! Roxana is being celebrated on the front page of Etsy as a Featured Seller and with it...

BLOG*October 15, 2012

© Greg Spalenka It is amazing how much time can be taken up by doing research. After a day of scanning the internet looking for venues and blogs to connect with, checking out supplies, seeing what others are doing can sometimes feel like wasting time. But it isn’t! Market research...

BLOG*October 8, 2012

©Greg Spalenka This post by Daniellexo, Etsy’s Seller Education Coordinator reflects on the evolution of ideas and how a good idea can spark a great one. One morning I woke up to a Facebook message from one of my favorite college professors. I was excited to hear from her; she...