Artist As Brand

© 2011 Greg Spalenka and Artist As Brand ® “The Artist As Brand Workbook is an easy read and jam packed with all kinds of resources. It’s great to keep looking back to.” -Miranda Sharp, Student, Kendall College of Art & Design, Michigan “I received a map and tools—where...

Ideas flow through me like water. They can be drips, streams or rivers but they are always moving through my mind and spirit. If not for meditation I do not know how I would sleep at night! Of course even a great idea is just an idea until you make...

Sign Up deadline is May 6th. Spectrum Fantastic Art Live! and Artist As Brand are aligning to bring creative empowerment and prosperity to artists in Kansas City, May, 2012. Spectrum Fantastic Art Live! is a natural extension of the eighteen-year success of the award-winning Spectrum: The Best In...

Kendall Students I presented an Artist As Brand workshop at Kendall College of Art and Design this past weekend and wow, these students were on fire! They were already formulating ideas for a multimedia community art event to be held at the school next year. I was impressed with the strong...

Interested in worldwide exposure? Here is one way to do it. The Sketchbook Project encourages artists to create singular sketchbooks, which are then exhibited in locations around the world. In the words of the Sketchbook Project team, “It’s like a concert tour, but with sketchbooks.” Create an event...

Create a video of your art process and pull people in with your magic. Choose your background music wisely! In this case you might want to turn your volume...

I have been talking about the magic Five Years ever since it took me as much time to really lock in my illustration career. It can happen sooner, but the five year mark generally holds true. Check out this post on Muddy Colors where Chris Moeller talks about the five...

REGISTRATION CLOSED I am honored to be presenting a workshop at the historic Westbeth in NYC. Located in West Greenwich Village, Westbeth has provided affordable living and working spaces for artists and their families since 1970. The workshop is open to all artists. I guarantee that any participant that faithfully...

I am presenting a three day workshop May 15 (Tues), 16 (Wed.), 17 (Thurs), before the May 18-20 Spectrum Live event in Kansas City, MO. This is a great opportunity for all artists to learn the Artist As Brand principles and then see how it applies at an event like...

The Facebook Machine Lori Taylor has a philosophy based on 3 simple principles when it comes to social marketing- 1. Popularity is vanity, sales are sanity. 2. If content is King, then context is Queen; you must be relevant and extraordinary to go viral. 3. Going viral is not an outcome, it’s a happening. You Don’t...