BLOG*August 30, 2019

The workshop at CURA in Orange, CA was amazing! Thank you to Carolin Hosac Peters for inviting me. Ron Brown, Dean White, Aixa Oliveras, April Solomon, Katlin Evans, Jeni Geneva are a very talented group of artists and I was honored to be in their presence. More to...

BLOG*July 14, 2019

Course Dates: Two Tuesdays, July 23 & 30, 2019 Time: 4-10pm Location: 1407 North Batavia St,Unit 114, Orange CA 92867 Fee: $195 includes complete e-workbook See you at the most cool, CURA...

BLOG*May 24, 2019

The new revamped Website, Workbook, Online Workshops, Forum, are still in the works. Thank you for your patience. Looking at a fall launch. Artist As Brand® Workshops are coming to Santa Fe! Classes will be presented at the School of Lost Arts (website coming soon), and for high school students...

BLOG*September 17, 2017

I am creating an Artist As Brand® Online Class. This comprehensive course will be akin to my college level classes, but entirely online. Posts for this website are on hold until the course is available, which is slated for early 2018. The AAB website will return with a new design and...

BLOG*March 2, 2017

You’re not just selling a product. You’re selling a lifestyle. Engaging your customer online by telling a visual story, and making them feel like they’re purchasing the lifestyle or experience associated with your brand is called a LookBook showcase. This format has been a centerpiece of fashion magazines, like Elle and Vogue...

BLOG*February 7, 2017

Creative website marketing comes in all shapes and sizes. Using a crossover collaboration with mutual sponsorship is something we are seeing more and more of these days. I encourage individual artists to do the same. John Malkovich is known and respected for his acting expertise, but what does he do...

BLOG*January 3, 2017

Presented another Artist As Brand Workshop, this time at San Diego State University. Another amazing group of talented individuals guided along by their professor, and amazing artist Neil Shigley. Neil and I met in New York during the late 80’s while pursuing our illustration careers. We are both alumni of Art Center...

BLOG*November 4, 2016

The concept of book promotion has really become its own animal. You may ask what is a book anymore? Take for instance J.K. Rowling’s, “The Magical Congress of the United States of America,” and the movie “Fantastic Beasts and Where to Find Them.” Rowling, still riding on her Harry Potter...

BLOG*August 25, 2016

When the Argentine-born, London-educated artist Amalia hinderance moved to Los Angeles in 2014, she spent weeks chronicling the experience on Instagram (@ hindrance). She posted photos of her shopping binges, her avocado toast and even her plastic surgery: a boob job, natch. None of it was real. It was a performance, part of a larger examination...

BLOG*July 25, 2016

  Moderated another Artist As Brand, Rise of the Artist Entrepreneur panel discussion at the San Diego Comic Con, with a stellar group of artists, and writers, (from l to r)- Todd Lockwood, Me, Vincenzo Ferriero, Aaron Horkey, Ray Chou, Jess Schnabel, Daniel Monster Davis. A big thank to everyone...