BLOG*September 17, 2017

I am creating an Artist As Brand® Online Class. This comprehensive course will be akin to my college level classes, but entirely online. Posts for this website are on hold until the course is available, which is slated for the end of the 2017 or beginning of 2018. The AAB...

BLOG*March 2, 2017

You’re not just selling a product. You’re selling a lifestyle. Engaging your customer online by telling a visual story, and making them feel like they’re purchasing the lifestyle or experience associated with your brand is called a LookBook showcase. This format has been a centerpiece of fashion magazines, like Elle and Vogue...

BLOG*February 7, 2017

Creative website marketing comes in all shapes and sizes. Using a crossover collaboration with mutual sponsorship is something we are seeing more and more of these days. I encourage individual artists to do the same. John Malkovich is known and respected for his acting expertise, but what does he do...

BLOG*January 3, 2017

Presented another Artist As Brand Workshop, this time at San Diego State University. Another amazing group of talented individuals guided along by their professor, and amazing artist Neil Shigley. Neil and I met in New York during the late 80’s while pursuing our illustration careers. We are both alumni of Art Center...

BLOG*November 4, 2016

The concept of book promotion has really become its own animal. You may ask what is a book anymore? Take for instance J.K. Rowling’s, “The Magical Congress of the United States of America,” and the movie “Fantastic Beasts and Where to Find Them.” Rowling, still riding on her Harry Potter...

BLOG*August 25, 2016

When the Argentine-born, London-educated artist Amalia hinderance moved to Los Angeles in 2014, she spent weeks chronicling the experience on Instagram (@ hindrance). She posted photos of her shopping binges, her avocado toast and even her plastic surgery: a boob job, natch. None of it was real. It was a performance, part of a larger examination...

BLOG*July 25, 2016

  Moderated another Artist As Brand, Rise of the Artist Entrepreneur panel discussion at the San Diego Comic Con, with a stellar group of artists, and writers, (from l to r)- Todd Lockwood, Me, Vincenzo Ferriero, Aaron Horkey, Ray Chou, Jess Schnabel, Daniel Monster Davis. A big thank to everyone...

BLOG*November 24, 2015

Shopify has some great forums on business practices. The following was a good one on adding an affiliate program to your shop. The goal behind an affiliate program is to reward those who promote you. Orlando Chavez inquires, “I want to start an affiliate program for my store. I would...

BLOG*November 5, 2015

It is always good to know in advance the dates for your Holiday Sale Opportunities. These are the important ones through the end of the year: VETERANS DAY – November 11 THANKSGIVING DAY – November 26 ***BLACK FRIDAY – November 27*** SMALL BUSINESS SATURDAY – November 28 ***CYBER MONDAY –...

BLOG*October 25, 2015

“You’re rushing out the door for another day at the office, and catch your reflection in the mirror. You look awesome obviously, but you’re not ready yet. Don’t get me wrong. That yellow cardigan is on point, and your peter-pan collar is just too cute, but something is missing here....