BLOG*September 25, 2012

Cedar City Airport I departed the plane at Cedar City airport and walked into what appeared to be a living room or a snuggly lodge in the mountains. Plush chairs, side tables with plants, wood paneling and a fireplace greeted me with a down home quality I had never experienced...

BLOG*September 4, 2012

Make your packaging feel as important as the item you are sending to your buyer. Make it cool, and special. Treat this final wrapping as you would a gift for a friend or someone you appreciate. It will make a lasting impression even before the the art or product is...

BLOG*August 14, 2012

©Greg Spalenka By Jack Kelly, CEO of Adva Mobile, a mobile marketing and technology firm for Artists, successfully crowdfunded via IndieGoGo. Crowdfunding is this decade’s new tool for helping Artists raise money to reach their goals – and it just got better. Kickstarter, IndieGoGo, RocketHub, and other Crowdfunding service companies are being...

BLOG*August 7, 2012

I have heard artists say, “My art is not a product!” If you sell your art it is a product. If you create an edition of prints it is part of your product line. One of my favorite indie artists, Jeff Soto just started a product line of clothing. The...

BLOG*July 30, 2012

Pinterest is one of the new stars of the social media world. Set up an account at Pinterest.com. You can then start creating boards where you can “pin” photos and videos around a common theme that you find on the Web. This is another way of sharing your story, your...

BLOG*June 11, 2012

I am honored to be returning to the Academy of Art University in San Francisco to present a two day Artist As Brand workshop. *** Academy of Art University July 7-8, 10:00- 8:00, Saturday/Sunday 540 Powell st. San Francisco, CA 94105 Limited to 20 participants Do you have stories and...

BLOG*May 24, 2012

Sarasota here I come! I will be presenting two Artist As Brand lectures at Ringling College of Art and Design as well as performing a two day Artist As Brand workshop. All Florida artists are invited. I am honored to be to speaking at the AICAD and CIAD conferences June 6, and...

BLOG*May 4, 2012

Last week Roxana and I were invited to West Liberty University to be a part of their annual MadFest (Media Arts and Design Festival) and to present a one day Artist As Brand workshop. Essentially it was two very full days of presentations, looking at portfolios, judging artwork, web design,...

BLOG*April 9, 2012

Kinkade at Comic Con 2010 Whilst studying at Art Center College of Design I met a fellow student who rode a motorcycle to school, dressed in dark clothes and always sported a leather jacket. He reminded me of the Fonz in the television sitcom Happy Days. Thomas Kinkade was only...

BLOG*March 23, 2012

When I registered my trademark for Artist As Brand® last year I had no idea I would be challenged on the mark. But there was a fellow who had a company called The Brand Artist who felt my company name infringed on his business even though we did very different...