BLOG*July 14, 2019

Course Dates: Two Tuesdays, July 23 & 30, 2019 Time: 4-10pm Location: 1407 North Batavia St,Unit 114, Orange CA 92867 Fee: $195 includes complete e-workbook See you at the most cool, CURA...

BLOG*May 24, 2019

The new revamped Website, Workbook, Online Workshops, Forum, are still in the works. Thank you for your patience. Looking at a summer launch. Artist As Brand® Workshops are coming to Santa Fe! Classes will be presented at the School of Lost Arts (website coming soon), and for high school students...

BLOG*September 17, 2017

I am creating an Artist As Brand® Online Class. This comprehensive course will be akin to my college level classes, but entirely online. Posts for this website are on hold until the course is available, which is slated for early 2018. The AAB website will return with a new design and...

BLOG*May 3, 2017

Everybody’s talking about Instagram and their thousands of followers. Three of my students ramped up their numbers very quickly into the 100,000 range. One of them, Jacquelin de Leon is up to over 360,000! She can sell every piece of art she puts up on that platform now. Check out this...

BLOG*March 24, 2017

Promote yourself with a well-executed book launch. I designed launch parties for my, The Art of Greg Spalenka book which was published by Titan Books in London. One launch was at the San Diego Comic Con, another at a book store, and one at a library. All of them helped me promote myself and...

BLOG*December 14, 2016

A one day Artist As Brand Workshop at BYU was a blast. Thank you to Bob Barret, Bethanne and the rest of the faculty in the visionary art department. Yes, they...

BLOG*November 24, 2016

Creating video trailers for your book whether you are pitching the product directly to an audience or not is now an expected promotional tool. Take a look at this promo for James Lovelock’s, The Earth and I, from Taschen. They had a nice budget to produce this video but with a...

BLOG*August 25, 2016

When the Argentine-born, London-educated artist Amalia hinderance moved to Los Angeles in 2014, she spent weeks chronicling the experience on Instagram (@ hindrance). She posted photos of her shopping binges, her avocado toast and even her plastic surgery: a boob job, natch. None of it was real. It was a performance, part of a larger examination...

BLOG*July 25, 2016

  Moderated another Artist As Brand, Rise of the Artist Entrepreneur panel discussion at the San Diego Comic Con, with a stellar group of artists, and writers, (from l to r)- Todd Lockwood, Me, Vincenzo Ferriero, Aaron Horkey, Ray Chou, Jess Schnabel, Daniel Monster Davis. A big thank to everyone...

BLOG*April 22, 2016

This post is two fold in that the concept of creating a job is more fulfilling than finding a job and using Facebook sponsored ads to get your message out can be a nice synergy. I am big fan of niche marketing and core audience participation. Using tools like Facebook...