BLOG*March 24, 2017

Promote yourself with a well-executed book launch. I designed launch parties for my, The Art of Greg Spalenka book which was published by Titan Books in London. One launch was at the San Diego Comic Con, another at a book store, and one at a library. All of them helped me promote myself and...

BLOG*December 14, 2016

A one day Artist As Brand Workshop at BYU was a blast. Thank you to Bob Barret, Bethanne and the rest of the faculty in the visionary art department. Yes, they...

BLOG*November 24, 2016

Creating video trailers for your book whether you are pitching the product directly to an audience or not is now an expected promotional tool. Take a look at this promo for James Lovelock’s, The Earth and I, from Taschen. They had a nice budget to produce this video but with a...

BLOG*August 25, 2016

When the Argentine-born, London-educated artist Amalia hinderance moved to Los Angeles in 2014, she spent weeks chronicling the experience on Instagram (@ hindrance). She posted photos of her shopping binges, her avocado toast and even her plastic surgery: a boob job, natch. None of it was real. It was a performance, part of a larger examination...

BLOG*July 25, 2016

  Moderated another Artist As Brand, Rise of the Artist Entrepreneur panel discussion at the San Diego Comic Con, with a stellar group of artists, and writers, (from l to r)- Todd Lockwood, Me, Vincenzo Ferriero, Aaron Horkey, Ray Chou, Jess Schnabel, Daniel Monster Davis. A big thank to everyone...

BLOG*April 22, 2016

This post is two fold in that the concept of creating a job is more fulfilling than finding a job and using Facebook sponsored ads to get your message out can be a nice synergy. I am big fan of niche marketing and core audience participation. Using tools like Facebook...

BLOG*November 5, 2015

It is always good to know in advance the dates for your Holiday Sale Opportunities. These are the important ones through the end of the year: VETERANS DAY – November 11 THANKSGIVING DAY – November 26 ***BLACK FRIDAY – November 27*** SMALL BUSINESS SATURDAY – November 28 ***CYBER MONDAY –...

BLOG*October 25, 2015

“You’re rushing out the door for another day at the office, and catch your reflection in the mirror. You look awesome obviously, but you’re not ready yet. Don’t get me wrong. That yellow cardigan is on point, and your peter-pan collar is just too cute, but something is missing here....

BLOG*October 9, 2015

Handmade at Amazon is a new store on Amazon.com for artisans to sell their unique, handcrafted goods to hundreds of millions of customers worldwide. It just went live on Thursday with a lineup of over 80,000 items from about 5,000 sellers in 60 countries. “You can think of it as a factory-free...

BLOG*September 22, 2015

I like to say that your newsletter is a package of goodies that you send straight to your fans mailbox. The goal is to have the receiver open and even more importantly, want to open your email messsage and then actually read it. We are bombarded by so much info...