Artist As Brandbooks Archives - Artist As Brand

Creating video trailers for your book whether you are pitching the product directly to an audience or not is now an expected promotional tool. Take a look at this promo for James Lovelock’s, The Earth and I, from Taschen. They had a nice budget to produce this video but with a...

The concept of book promotion has really become its own animal. You may ask what is a book anymore? Take for instance J.K. Rowling’s, “The Magical Congress of the United States of America,” and the movie “Fantastic Beasts and Where to Find Them.” Rowling, still riding on her Harry Potter...

If my doctor told me I had only six minutes to live, I wouldn’t brood.  I’d type a little faster. ~Isaac Asimov The Indie Art Revolution is not just for visual artists. We are seeing the crossover into almost all forms of art. The publishing empires have held sway over...