BLOG*September 17, 2017

I am creating an Artist As Brand® Online Class. This comprehensive course will be akin to my college level classes, but entirely online. Posts for this website are on hold until the course is available, which is slated for the end of the 2017 or beginning of 2018. The AAB...

BLOG*May 3, 2017

Everybody’s talking about Instagram and their thousands of followers. Three of my students ramped up their numbers very quickly into the 100,000 range. One of them, Jacquelin de Leon is up to over 360,000! She can sell every piece of art she puts up on that platform now. Check out this...

BLOG*March 2, 2017

You’re not just selling a product. You’re selling a lifestyle. Engaging your customer online by telling a visual story, and making them feel like they’re purchasing the lifestyle or experience associated with your brand is called a LookBook showcase. This format has been a centerpiece of fashion magazines, like Elle and Vogue...

BLOG*February 7, 2017

Creative website marketing comes in all shapes and sizes. Using a crossover collaboration with mutual sponsorship is something we are seeing more and more of these days. I encourage individual artists to do the same. John Malkovich is known and respected for his acting expertise, but what does he do...

BLOG*January 3, 2017

Presented another Artist As Brand Workshop, this time at San Diego State University. Another amazing group of talented individuals guided along by their professor, and amazing artist Neil Shigley. Neil and I met in New York during the late 80’s while pursuing our illustration careers. We are both alumni of Art Center...

BLOG*December 14, 2016

A one day Artist As Brand Workshop at BYU was a blast. Thank you to Bob Barret, Bethanne and the rest of the faculty in the visionary art department. Yes, they...

BLOG*November 24, 2016

Creating video trailers for your book whether you are pitching the product directly to an audience or not is now an expected promotional tool. Take a look at this promo for James Lovelock’s, The Earth and I, from Taschen. They had a nice budget to produce this video but with a...

BLOG*September 22, 2016

“Entrepreneur” is an incredibly powerful word. Many people, especially those for whom the corporate world is anathema, can’t imagine being anything but an entrepreneur. Gates, Jobs,  Zuckerberg come to mind, with artists not so much, but James Jean, Mark Ryden, Jeff Soto are a few that might. We may compare ourselves  to these other...

BLOG*July 25, 2016

  Moderated another Artist As Brand, Rise of the Artist Entrepreneur panel discussion at the San Diego Comic Con, with a stellar group of artists, and writers, (from l to r)- Todd Lockwood, Me, Vincenzo Ferriero, Aaron Horkey, Ray Chou, Jess Schnabel, Daniel Monster Davis. A big thank to everyone...

BLOG*April 22, 2016

This post is two fold in that the concept of creating a job is more fulfilling than finding a job and using Facebook sponsored ads to get your message out can be a nice synergy. I am big fan of niche marketing and core audience participation. Using tools like Facebook...