BLOG*May 3, 2017

Everybody’s talking about Instagram and their thousands of followers. Three of my students ramped up their numbers very quickly into the 100,000 range. One of them, Jacquelin de Leon is up to over 360,000! She can sell every piece of art she puts up on that platform now. Check out this...

BLOG*March 2, 2017

You’re not just selling a product. You’re selling a lifestyle. Engaging your customer online by telling a visual story, and making them feel like they’re purchasing the lifestyle or experience associated with your brand is called a LookBook showcase. This format has been a centerpiece of fashion magazines, like Elle and Vogue...

BLOG*February 7, 2017

Creative website marketing comes in all shapes and sizes. Using a crossover collaboration with mutual sponsorship is something we are seeing more and more of these days. I encourage individual artists to do the same. John Malkovich is known and respected for his acting expertise, but what does he do...

BLOG*November 4, 2016

The concept of book promotion has really become its own animal. You may ask what is a book anymore? Take for instance J.K. Rowling’s, “The Magical Congress of the United States of America,” and the movie “Fantastic Beasts and Where to Find Them.” Rowling, still riding on her Harry Potter...

BLOG*August 25, 2016

When the Argentine-born, London-educated artist Amalia hinderance moved to Los Angeles in 2014, she spent weeks chronicling the experience on Instagram (@ hindrance). She posted photos of her shopping binges, her avocado toast and even her plastic surgery: a boob job, natch. None of it was real. It was a performance, part of a larger examination...

BLOG*November 24, 2015

Shopify has some great forums on business practices. The following was a good one on adding an affiliate program to your shop. The goal behind an affiliate program is to reward those who promote you. Orlando Chavez inquires, “I want to start an affiliate program for my store. I would...

BLOG*September 22, 2015

I like to say that your newsletter is a package of goodies that you send straight to your fans mailbox. The goal is to have the receiver open and even more importantly, want to open your email messsage and then actually read it. We are bombarded by so much info...

BLOG*October 14, 2014

Get your hashtag mojo on! #HashTagMojo These little symbols have power to move your visibility up the search engine chain in a big way. It’s all about metadata folks. There are some great resources and articles about how to use hashtags effectively. Overall view on hashtags- Here. Trending hashtags- Hashtags.org And why its...

BLOG*October 21, 2012

Roxana Villa Roxana has been working very hard at building her botanical perfume company, Roxana Illuminated Perfume for almost five years. It’s been growing year after year. When preparation meets opportunity, look out! Roxana is being celebrated on the front page of Etsy as a Featured Seller and with it...

BLOG*October 15, 2012

© Greg Spalenka It is amazing how much time can be taken up by doing research. After a day of scanning the internet looking for venues and blogs to connect with, checking out supplies, seeing what others are doing can sometimes feel like wasting time. But it isn’t! Market research...