Artist As Brandspalenka Archives - Artist As Brand

I present Artist As Brand classes predominately at Colleges and Universities. However, when I have the opportunity to work with small groups of people, or even better with one or two individuals then the focus goes incredibly deep and it is amazing what can be be revealed! Joan Marie is...

Have you ever wondered why political discussions turn into emotional rants with little logic or factual basis to support them? It’s because perception is an act of creation.  How we perceive the world and our reality is unique to each of us, but much it can be influenced by the...

©Greg Spalenka This post by Daniellexo, Etsy’s Seller Education Coordinator reflects on the evolution of ideas and how a good idea can spark a great one. One morning I woke up to a Facebook message from one of my favorite college professors. I was excited to hear from her; she...

©Greg Spalenka Whenever artists decide to go it alone, make their own way,  fear comes along for the ride. As freelancer for so many years I understand where this fear comes from. The goal of being secure in your finances, being safe in general  (food, clothing, shelter) are real considerations...

Cedar City Airport I departed the plane at Cedar City airport and walked into what appeared to be a living room or a snuggly lodge in the mountains. Plush chairs, side tables with plants, wood paneling and a fireplace greeted me with a down home quality I had never experienced...

Make your packaging feel as important as the item you are sending to your buyer. Make it cool, and special. Treat this final wrapping as you would a gift for a friend or someone you appreciate. It will make a lasting impression even before the the art or product is...

Christine Brown One of the best parts of teaching, lecturing and presenting workshops for higher education is the people I meet. I love connecting with all the talented, passionate individuals who enjoy teaching and inspiring others to greatness. Some of these special people work in the Career and Professional Development...

I have heard artists say, “My art is not a product!” If you sell your art it is a product. If you create an edition of prints it is part of your product line. One of my favorite indie artists, Jeff Soto just started a product line of clothing. The...

Pinterest is one of the new stars of the social media world. Set up an account at Pinterest.com. You can then start creating boards where you can “pin” photos and videos around a common theme that you find on the Web. This is another way of sharing your story, your...

Another year of Comic Con and finding my purpose in it. Go to the Spalenka Eye for...