BLOG*December 14, 2016

A one day Artist As Brand Workshop at BYU was a blast. Thank you to Bob Barret, Bethanne and the rest of the faculty in the visionary art department. Yes, they...

BLOG*October 8, 2012

©Greg Spalenka This post by Daniellexo, Etsy’s Seller Education Coordinator reflects on the evolution of ideas and how a good idea can spark a great one. One morning I woke up to a Facebook message from one of my favorite college professors. I was excited to hear from her; she...

BLOG*October 1, 2012

©Greg Spalenka Whenever artists decide to go it alone, make their own way,  fear comes along for the ride. As freelancer for so many years I understand where this fear comes from. The goal of being secure in your finances, being safe in general  (food, clothing, shelter) are real considerations...

BLOG*September 25, 2012

Cedar City Airport I departed the plane at Cedar City airport and walked into what appeared to be a living room or a snuggly lodge in the mountains. Plush chairs, side tables with plants, wood paneling and a fireplace greeted me with a down home quality I had never experienced...

BLOG*August 7, 2012

I have heard artists say, “My art is not a product!” If you sell your art it is a product. If you create an edition of prints it is part of your product line. One of my favorite indie artists, Jeff Soto just started a product line of clothing. The...

BLOG*July 30, 2012

Pinterest is one of the new stars of the social media world. Set up an account at Pinterest.com. You can then start creating boards where you can “pin” photos and videos around a common theme that you find on the Web. This is another way of sharing your story, your...

BLOG*June 16, 2012

A short video on my Artist As Brand workshop at West Liberty University in West Virginia. Seth Miller, a participant of the workshop directed, shot and edited the piece with Sam Starkey. Marvelous work...

BLOG*June 11, 2012

I am honored to be returning to the Academy of Art University in San Francisco to present a two day Artist As Brand workshop. *** Academy of Art University July 7-8, 10:00- 8:00, Saturday/Sunday 540 Powell st. San Francisco, CA 94105 Limited to 20 participants Do you have stories and...

BLOG*May 30, 2012

The Artist As Brand Gang in Kansas City. May 15-20 in Kansas City, MO was a special week indeed. Not only did I have a rocking group of talented artists who ranged from student to professional, coming from eight states for the Artist As Brand workshop, but Spectrum Fantastic Art...

BLOG*May 24, 2012

Sarasota here I come! I will be presenting two Artist As Brand lectures at Ringling College of Art and Design as well as performing a two day Artist As Brand workshop. All Florida artists are invited. I am honored to be to speaking at the AICAD and CIAD conferences June 6, and...