E-textbook for Kindle, iPad, Nook, or a generic e-pub. Request the e-version you want when you purchase. It will arrive online within 24 hours.


Amazon has the Kindle version HERE.

This is the official digital textbook participants use while taking the Artist As Brand® Workshop. It is for serious creative individuals, students and professionals who want to manifest prosperity from their art, on their own terms. You will learn about the history behind Artist As Brand as well as it’s synergistic principles. It has live links throughout that can be utilized while reading through the material.

“I really needed a book like yours. Books about brand and marketing are not my friends, they are too technical, too commercial. Your book has a balance and a spiritual touch.”
-Valeria Prosseda, Artist, Rotterdam, Netherlands


Your heart virtue is a foundation of your life and the starting point for the Artist As Brand journey. This quality goes deep to the core of your being. Unlock Your Heart Virtue by life coach Greg Mooers Montana will help you reveal your true purpose. It is recommended for the workshop.


The War of Art by Steven Pressfield is another recommendation. What keeps so many of us from doing what we long to do? How can we avoid the roadblocks of any creative endeavor—be it starting up a dream business venture, writing a novel, or painting a masterpiece? You will recognize the part of yourself in this book that stops you from moving forward. It’s a short fast read that will prepare you for my workshop, and continue to motivate you for years.


The Designer’s Guide to Marketing and Pricing is one of the books I refer to in the workshop. Peleg Top and Ilese Benun authored this smart marketing tool. Even though much of the information in this book is focused on the service sector of graphic design, there are some timeless pearls of wisdom that can be applied to any business.


The premise of Blue Ocean Strategy is that leading companies will succeed not by battling competitors, but by creating “blue oceans” of uncontested market space ripe for growth. Such strategic moves—termed “value innovation”—create powerful leaps in value for both the firm and its buyers, rendering rivals obsolete and unleashing new demand. This is hard core marketing theory that makes a lot of sense. This is not required reading but we will utilize some of the powerful principles outlined in this book.