BLOG*July 14, 2019

Course Dates: Two Tuesdays, July 23 & 30, 2019

Time: 4-10pm

Location: 1407 North Batavia St,Unit 114, Orange CA 92867

Fee: $195 includes complete e-workbook

See you at the most cool, CURA STUDIOS!

BLOG*May 24, 2019
In progress…

The new revamped Website, Workbook, Online Workshops, Forum, are still in the works. Thank you for your patience. Looking at a summer launch.

Artist As Brand® Workshops are coming to Santa Fe! Classes will be presented at the School of Lost Arts (website coming soon), and for high school students at Warehouse 21. You will absolutely love coming here to Santa Fe to take classes.

Lastly, a workshop is in the works to coincide with the San Diego Comic Convention in July. Stay tuned.

BLOG*April 15, 2019

Revamp and Renew! Artist As Brand has been on hiatus over the last year and a half as I moved to Santa Fe, NM and set up shop. It is a new life in a new land. I have been working extensively on a music album which is about ready to launch. Learn more about about Memory of a Cosmic Heart HERE.

There are changes coming to Artist As Brand in 2019. A new revamped Website, Workbook, Online Workshops, Forum, and new AAB classes presented at the School of Lost Arts in Santa Fe. You will absolutely love coming here to Santa Fe to take classes. Look for the roll out in May. 2019 will be a renaissance for art career prosperity. Ride the wave with us!

BLOG*March 5, 2019

MARCH  9 & 16
Artist Marketing Intensive
Saturdays 10:00-3:00

Hosted along with professional photographer Jesse Friedman.

  • The importance of clarity and authenticity
  • High Tech marketing strategies and how to meet your people online
  • High Touch marketing strategies and how to meet your people in person
  • Know your audience
  • Individual marketing plan
  • One on one review of your plan and execution

1708 Lena St #202 (upstairs)
Santa Fe, NM 87505
Across the street from Iconik.

There will be a one hour lunch break each day.

$195 BUY NOW

Or you may pay with a check.

BLOG*September 17, 2017

I am creating an Artist As Brand® Online Class. This comprehensive course will be akin to my college level classes, but entirely online. Posts for this website are on hold until the course is available, which is slated for early 2018.

The AAB website will return with a new design and purpose. I will still be available for consultations and one on one workshops during this time. I shall be updating the progress over the next few months.

Keep living in your art spirit!

BLOG*May 3, 2017

Everybody’s talking about Instagram and their thousands of followers. Three of my students ramped up their numbers very quickly into the 100,000 range.

One of them, Jacquelin de Leon is up to over 360,000! She can sell every piece of art she puts up on that platform now.

Check out this article from Shopify on how to increase your numbers.

BLOG*March 24, 2017

Promote yourself with a well-executed book launch.

I designed launch parties for my, The Art of Greg Spalenka book which was published by Titan Books in London. One launch was at the San Diego Comic Con, another at a book store, and one at a library. All of them helped me promote myself and sell books.

If you’re self-publishing or releasing a book through a small press, being pampered isn’t usually part of the equation; you’ll have to take the lead on planning your own launch party.

Here is a great article from bookbaby that will help you organize an awesome event.

BLOG*March 2, 2017

You’re not just selling a product. You’re selling a lifestyle.

Engaging your customer online by telling a visual story, and making them feel like they’re purchasing the lifestyle or experience associated with your brand is called a LookBook showcase. This format has been a centerpiece of fashion magazines, like Elle and Vogue for a long time. Unlike product and catalog pages, which typically display products in an unadorned, utilitarian state, lookbooks provide context, presenting them in a real-life, visually-appealing setting. They give customers an idea of how a product is used, what it goes well with, and how it might fit into their home or lifestyle.

Here is a great story that will help you use this concept to great effect with your social media.

Summer by Greg Spalenka.
BLOG*February 7, 2017

Creative website marketing comes in all shapes and sizes. Using a crossover collaboration with mutual sponsorship is something we are seeing more and more of these days. I encourage individual artists to do the same.

John Malkovich is known and respected for his acting expertise, but what does he do when his intent is to redirect an audience’s focus on his talent as a clothes designer? Using his name in this smart promotion gets people’s attention, but ultimately he directs the story to another plot point, which propels us to his website.

Using Squarespace as a sponsor and visa versa two companies now benefit from each other.

Check it out HERE.

BLOG*January 20, 2017

You’re an author. That means you are also a business.

 There are many advantages to adopting good business practices, especially if you are self-publishing.

  • You’ll have more time for writing. You’ll save yourself hours of frustration digging through piles of stuff trying to find information.
  • You’ll be ready for success. As your sales increase, you will be prepared to measure and manage that growth.
  • You’ll avoid losses. If you have a better handle on cash flow, you’ll know when your expenses are getting too far ahead of your income.
  • You’ll know what works. If you have a method of tracking sales, you’ll know which marketing efforts paid off and which were a bust.
  • You’ll avoid mistakes, like forgetting to collect and pay sales tax or to deliver 1099s to freelancers.
  • You’ll save on taxes. If you operate your writing venture as a business, you are more likely to be able to deduct writing expenses from your non-writing income and reduce your tax bill.
  • You’ll feel more legit. If you don’t treat your writing as a legitimate business, then no one else will, particularly the IRS.
  • Your heirs will thank you. If you are hit by the proverbial bus, your heirs will appreciate your organization.

    I highly recommend this comprehensive guide called, Publishing Business in a Box, by Helen Sedwick. Filled with detailed, step-by-step instructions on the best practices for setting up your self-publishing company.

    Helen will guide you through:

    • The steps needed to enter the business of self-publishing
    • Developing a realistic budget, a full-blown business plan, and your tax options.
    • Working with vendors, editors and hiring freelancers, and other contract-based workers.
    • Purchasing your own ISBNs,
    • Setting up bank, PayPal and other business accounts,
    • Accepting credit cards, and
    • Keeping track of income and expenses.

    This package is a great deal at its regular price of $147, but Author Tool Kits Publishing is offering a special deal for the next 5 days, dropping the price from $147 to only $97. It is a great opportunity to get yourself setup properly and see your stories make a profit.