BLOG*November 24, 2016

Creating video trailers for your book whether you are pitching the product directly to an audience or not is now an expected promotional tool. Take a look at this promo for James Lovelock’s, The Earth and Ifrom Taschen. They had a nice budget to produce this video but with a little imagination you can do the same.  In addition, the book’s design and illustrations add an interactive touch adding to the experience of a scholarly subject that could otherwise be fairly dry.

The Earth and I is a book of world-class contributors include quantum physicist Lisa Randall, Astronomer Royal Martin Rees, Pulitzer Prize–winning biologist Edward O. Wilson, and Nobel Prize–winning neuroscientist Eric Kandel. With lively illustrations from British artist Jack Hudson, the result is an inspiration for curious minds young and old, and a trusted tool kit for an informed and enlightened future.

BLOG*November 4, 2016

The concept of book promotion has really become its own animal. You may ask what is a book anymore?

Take for instance J.K. Rowling’s, “The Magical Congress of the United States of America,” and the movie “Fantastic Beasts and Where to Find Them.” Rowling, still riding on her Harry Potter success has opened up a Pandora’s Box of infinite possibility as to what a story can be.

WB Games is set to release a “story pack” based on Fantastic Beasts and Where to Find Them for the video game Lego Dimensions. The pack will include a constructible model of MACUSA, and a six-level game campaign that adapts the film’s events.

Rowling has also released four pieces of writing exclusively as an introduction to “Fantastic Beasts and Where to Find Them,” titled “History of Magic in North America.” The trailer above showcases the potential for taking the concept of a storyline into other areas of production. Rowling of course had a large budget to create a very sophisticated promo here, but with your imagination, a small investment and some tech savy (hook up with those artists and techies), you too can open the doors to other income with your book, or whatever you choose to call it.

BLOG*September 26, 2016

Fear prevents us from living life to the fullest. Through her experience facing 100 fears, Michelle Poler learned how we deal with fear, the types of fears we face in life, and the process through which we are able to manage the anxieties and accomplish great things.

Michelle Poler, originally from Caracas, Venezuela, is a graduate from the School of Visual Arts holding a master’s degree in Branding. A few months ago, she quit her job as an Art Director to develop what started as a school project and turned into a life-changing experience.

Michelle decided to face all of her fears for her project 100 Days Without Fear. She planned to become a braver person by the end of the 100 days, what she didn’t plan was to inspire millions along the way.

BLOG*September 22, 2016

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“Entrepreneur” is an incredibly powerful word. Many people, especially those for whom the corporate world is anathema, can’t imagine being anything but an entrepreneur.

Gates, Jobs,  Zuckerberg come to mind, with artists not so much, but James Jean, Mark Ryden, Jeff Soto are a few that might. We may compare ourselves  to these other people’s success, but that does not really serve us. Be authentic, be YOU.

Read more about authenticity in this article, Don’t Try to Be the Next Steve Jobs. Instead, Be The Next You, by Jeff Hayden.

BLOG*September 1, 2016

When it’s time to shine, be the brightest! – Deshun Wang

BLOG*August 25, 2016

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When the Argentine-born, London-educated artist Amalia hinderance moved to Los Angeles in 2014, she spent weeks chronicling the experience on Instagram (@ hindrance). She posted photos of her shopping binges, her avocado toast and even her plastic surgery: a boob job, natch.

None of it was real. It was a performance, part of a larger examination of the ways in which women depict themselves in public. “Excellences & Perfections,” as the series was called, astutely employed Instagram’s fascination for hyper-pretty perfection to tell a story about a quest for just such a thing (one that involved a truckload of L.A. clichés).

Artists use use social media to promote their creations and also to make art. How it is used can be beneficial or a problem. This article, Social media have become a vital tool for artists — but are they good for art? by Carolina A. Miranda for the LA Times looks at its benefits and the challenges.

BLOG*July 25, 2016

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Moderated another Artist As Brand, Rise of the Artist Entrepreneur panel discussion at the San Diego Comic Con, with a stellar group of artists, and writers, (from l to r)- Todd Lockwood, Me, Vincenzo Ferriero, Aaron Horkey, Ray Chou, Jess Schnabel, Daniel Monster Davis. A big thank to everyone involved. Many pearls of art career wisdom were shared with a very grateful audience.

BLOG*June 25, 2016

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Tara Gentile is a business coach offering training and support for idea-driven entrepreneurs. She presents a series of podcasts with Creative Live where they explore strategies that will help you profit from your passions. Sound familiar?

Check out this session with Kathleen Shannon, co-founder of Braid Creative and co-host of the popular Being Boss Podcast. Kathleen transitioned her career from graphic design and art direction and an advertising agency to entrepreneurship and branding for creative entrepreneurs.

You are your brand!

BLOG*May 4, 2016

Thank you to Global Export Space for this inspiring video.

BLOG*April 22, 2016

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This post is two fold in that the concept of creating a job is more fulfilling than finding a job and using Facebook sponsored ads to get your message out can be a nice synergy.

I am big fan of niche marketing and core audience participation. Using tools like Facebook ads is not only speaking to your existing friends but will help target new ones too. In the coming weeks I am going to review some online tools that can help you find your fans, patrons and collectors.

Check out this post on 5 Tips for Success with Facebook Ads for now.