BLOG*June 25, 2016

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Tara Gentile is a business coach offering training and support for idea-driven entrepreneurs. She presents a series of podcasts with Creative Live where they explore strategies that will help you profit from your passions. Sound familiar?

Check out this session with Kathleen Shannon, co-founder of Braid Creative and co-host of the popular Being Boss Podcast. Kathleen transitioned her career from graphic design and art direction and an advertising agency to entrepreneurship and branding for creative entrepreneurs.

You are your brand!

BLOG*May 4, 2016

Thank you to Global Export Space for this inspiring video.

BLOG*April 22, 2016

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This post is two fold in that the concept of creating a job is more fulfilling than finding a job and using Facebook sponsored ads to get your message out can be a nice synergy.

I am big fan of niche marketing and core audience participation. Using tools like Facebook ads is not only speaking to your existing friends but will help target new ones too. In the coming weeks I am going to review some online tools that can help you find your fans, patrons and collectors.

Check out this post on 5 Tips for Success with Facebook Ads for now.

BLOG*April 14, 2016


Website design and application are changing all the time. Take a look at these Shopify sites and see how you can approach your purpose and your brand with a new way of seeing. Check out the sites here.

BLOG*February 26, 2016


“In our obsession with optimizing our creative routines and maximizing our productivity, we’ve forgotten how to be truly present in the gladdening mystery of life.” – Maria Popova

When was the last time someone you know, over the age of 18, complained about having too little to do? “Busy has a dangerous allure. If your normal is busy, it’s tough to sit quietly with your thoughts or to really feel what you’re feeling,” writes Dina Kaplan in “The Cult of Busy.”

For instance, I have been so busy it has been difficult keeping up with these posts. Of course most of us are working harder than ever before to make a living. Keeping some balance is important to keeping our sanity. Here is a great article by Ryan Stevens Marketing that dives into some of the reasons why we are so busy these days and ways to keep it from burying us.


BLOG*February 10, 2016


Make work play. It is such a simple concept yet, difficult to comprehend in our competitively driven society. Yet this is how some businesses arrive at their success; through play.

Two magician brothers Dan and Dave Buck started their online shop selling a small selection of advanced sleight-of-hand magic videotapes and then broke into designing luxury playing cards. They are a lifestyle brand and design firm, producing high quality products, apparel, and accessories for magicians, cardists, and anyone interested in our esoteric art form.

Learn more about their stories here.

BLOG*December 16, 2015


The new updated Artist As Brand Workbook is almost here!

As the tech world changes and promotional models change along with it, professional artists must adjust and evolve. The original principles of the Artist As Brand path are powerful guides for planning your art career, and now they have been expanded. Every chapter has been revisited, updated and revised.

Mentoring hundreds of students, professors and art professionals around the USA and in South America has given me a unique perspective on the modern day art market. I am a firm believer that an entrepreneurial approach is essential for art career sustainability.

The new e-books are slated to be ready for delivery early 2016.

“This workbook sits on my bookshelf and is getting worn out because I am constantly referencing it. I have found it incredibly useful. There are some really good worksheets to help bring out the best ideas. The part that I particularly love, is detailed break downs of the five year plan. Yes, this is specifically targeted for Artists but I have discovered that as a business woman this book is also remarkable for guidelines for marketing and strategy of all kinds. Over all, the book is very well put together, easy to understand, and a blast to work with! I absolutely recommend it.” – Heidi Paredes

BLOG*November 30, 2015

Listening to our heart is an important part of any sustainable business passion. It is the science of our Heart/Mind connection that keeps us going and glowing. Jason Silva eloquently discusses our infinite potential as a form of existential jazz.

BLOG*November 24, 2015


Shopify has some great forums on business practices. The following was a good one on adding an affiliate program to your shop. The goal behind an affiliate program is to reward those who promote you.

Orlando Chavez inquires, “I want to start an affiliate program for my store. I would like to get some feedback from on how to run a good affiliate program and what apps do you guys recommend….”

Check out the thread… 


BLOG*November 12, 2015


Creating Prosperity Consciousness

I am a firm believer in balancing mind, body and spirit in love, art and life. Mind and body are generally first in line for attention, but it is the spirit– with its subtle, underlining influence that keeps us inspired. Spiritual principles can be a tricky subject with people especially if they are atheists, but I think we can all agree that there are universal laws, and intelligent energies in this reality even though we may not understand them completely.

Paramahansa Yogananda was a yogi (some would say saint) from India who came to America in 1920 to open people’s minds and hearts around the concept of a divine essence that is in everything, and how we can access this power for our well being and others. There is a film on him that recently came out (now on Netflix), called, Awake. Here are some edited excerpts from one of his lectures about the superconscious mind and prosperity:

Abundance, material as well as spiritual, is a structural expression of rita, cosmic law or natural righteousness…. Every saint who has penetrated to the core of Reality has testified that a divine universal plan exists and that it is beautiful and full of joy. 

If you feel love for all the world’s inhabitants as for your own family, recognizing no inner difference between any of the outwardly different nationalities, then you are establishing a legitimate astral right to your share of earth’s capital.

Those who seek prosperity for themselves alone are in the end bound to become poor, or to suffer from mental inharmony; but those who consider the whole world as their home, and who really care and work for group or world prosperity, activate astral forces that lead them ultimately to the place where they can find the individual prosperity that is legitimately theirs. This is a sure and secret law.

Whether one prospers is not dependent solely upon one’s creative ability, but also upon his past actions, and on his present efforts to activate the astral law of cause and effect. If mankind as a whole behaved unselfishly, the power of that law would distribute prosperity equally to all men, without exception. Those who by potent good thoughts and actions rouse this astral power to create positive prosperity succeed wherever they go, whether they are in prosperous or poverty-stricken environments.

There is a way to overcome the unfavorable results of past actions. The causes of failure must be destroyed and a new cause for success set in motion. Contact the superconscious source of success and prosperity. The conscious mind alone cannot initiate a new cause that will bring positive success in any direction; but when the human mind attunes itself to God, in the state of superconsciousness, it can be sure of success; for the superconscious mind is in tune with this unlimited power.

Absolute success signifies the power to create at will what you need by developing your unlimited superconscious power.  Western brothers and sisters need to learn that the mind is greater than its inventions. 

…learn that money without health and peace is not success, and that peace and health without money for necessities do not make a complete or successful life. 

Exercise the manifesting power of affirmation. …you must eradicate from your mind all thoughts of limitation and poverty. Universal Mind is perfect and knows no lack; to reach that never-failing supply, you must maintain a consciousness of abundance. Even when you do not know where the next dollar is coming from, you should refuse to be apprehensive. When you do your part and rely on Spirit, you will find that mysterious forces come to your aid and that your constructive wishes soon materialize. 

Affirmation: “I am always rich, for I have access to the Cosmic Storehouse. I will go forth in perfect faith, in the power of Omnipresent Good, to bring me what I need, at the time I need it.”