Are you an artist who is looking for pure creative fulfillment and more prosperity from it? You’re not alone…
I know of the struggle fine artists and commercial artists are having these days making a living from their talent. There is a sense of confusion and despair as economic swings and technological advancements change the landscape of many artist’s career path. The fine art gallery system, the commercial art industries of publishing, film, games, and graphic design professions are all susceptible to these changes and cannot be relied upon solely for your prosperity, nor happiness.
I have been making art in the publishing, film, gallery, and popular art culture worlds for three decades and have experienced these shifts too. However, embracing an entrepreneurial spirit has allowed me to thrive. You can too.
The concept of the entrepreneur is not taught in our schools and rarely mentioned in higher education unless you’re studying business. In the fine art world it is non-existent and actually looked down upon. However, many of the most successful artists on the planet embraced this model of creative commerce to champion their authentic visionary brands.
I created the educational service of Artist As Brand to show individuals they can become confident, independent, prosperous artists regardless of economic slowdowns or other industry challenges. How? Learn the simple steps of connecting directly with your fans, patrons and collectors. Growing this family of supporters creates a foundation of financial support.
The literal definition of Artist As Brand is “a creator who has become a unique symbol“, but the spirit goes deeper. The Artist As Brand mission is to empower an artist’s authentic purpose and prosperity. When an individual’s core purpose and talent are synergistically aligned they can become “transcendent symbols.” This is not about fame, this is about power in the truest sense of the word. Know thyself. The world will recognize it too.
The Artist As Brand® Workshops and Artist As Brand® Workbook show you how to use entrepreneurial principles to produce your unique sustainable art business.
• Connect your art deeply with your truth, creating a mark so authentic and profound it embodies a timeless power.
• Unlock the secret to your personal niche markets and the fans/patrons/collectors who are hidden there .
• Introduce your vision to individual art collectors around the world through targeted marketing techniques.
• Build an independent Art Empire that can create income for the rest of your life.
• Align with other like minded individuals to establish a MasterMind expanding your Art Empire.
• “See” your career five years into the future.
• Become part of the Artist As Brand community of artists who are working towards their goals.
All visionary creators throughout time who have made their mark on humanity are brands. They are remembered for their impact on the collective consciousness of the planet and many are household names, Michelangelo, Coco Chanel, Sinatra, Andy Warhol, Clint Eastwood, Auguste Rodin, Meryl Streep, Frida Kahlo, Picasso, Damien Hirst, Mozart, Michael Jackson, Henry Moore, Maxfield Parrish, Ray Bradbury, Joseph Beuys, and Madonna are some examples.
The Artist As Brand path is highly focused with the intention of aligning and defining (in some instances re-aligning and re-defining) the purpose and direction of an individual’s career path. We start deep in the heart and move outwards connecting your talent to your marketing, and collectors so every dollar you make is aligned with who you are, and what you love.
Realize the potential of sharing your visions, your stories with the world and make a living from them on your terms. Launch into an art career, differently.
*Take an Artist As Brand® One on One Workshop
I work with you one on one, in person, via the phone or Skype to help you see clearly your purpose for being an artist and point your compass toward your unique collectors and buyers.
“The one on one workshop has given me so much to think about. As a “fine artist” it’s tough to change the way I think about marketing my art, although I’m all too aware of the pitfalls of galleries! I’m really taking what I have learned to heart. I want to thank you!”
-Regina Allen, Austin, Texas
*Take an Artist As Brand® Workshop with others
The classic AAB Workshop held at Colleges, Universities, or Art Institutions in the US and abroad where your potential expands with a mastermind of talented individuals.
“Artist As Brand got me motivated and inspired to build a business around myself. I started a product line of sculptures which is already selling online!”
-Alfred Paredes, Los Angeles, CA
*Pick up the Artist As Brand® Workbook
The AAB Workshop in an e-book now used as a textbook at colleges and universities.
“I really needed a book like yours. Books about brand and marketing are not my friends, they are too technical, too commercial. Your book has a balance and a spiritual touch.”
-Valeria Prosseda, Rotterdam, Netherlands
*Email me at Greg(at)ArtistAsBrand.com to schedule a FREE, no-obligation, 30-minute art career mentoring consultation. In this session we can talk out how to move your art career from where it is to where you want it to be. Free sessions can be held by phone, Skype, or in person in the Los Angeles area.
May your Art Empire inspire the world.
Greg Spalenka
