“The Artist As Brand workshop was born of the desire to see artists align their authentic visions with financial success. The foundation of this workshop is a culmination of heart wisdom, and 28 years of art entrepreneurial knowledge distilled down to core principles. I am committed to empowering your artful journey.”
- Greg Spalenka
What is Artist As Brand?
ARTIST
art·ist [ahr-tist]
–noun
1. a person who produces works in any of the arts that are primarily subject to aesthetic criteria.
2. a person who practices one of the fine arts.
3. a person whose trade or profession requires a knowledge of design, drawing, painting, etc.: a commercial artist.
4. a person who works in one of the performing arts, actor, musician, singer; dancer, public performer.
5. a person whose work exhibits exceptional skill
BRAND
[brand]
–noun and verb
1. kind, grade, or make, as indicated by a stamp, trademark, or the like.
2. a mark made by burning or otherwise, to indicate kind, grade, make, ownership, etc.
3. a kind or variety of something distinguished by some distinctive characteristic.
4. to impress indelibly.
5. a brand name.
The literal definition of Artist As Brand is “a creator who has made their unique mark“, but the spirit goes deeper. The Artist As Brand mission is to empower artist authenticity and prosperity.
I designed the Artist As Brand Workshop for all artists who desire clarity of purpose in their art, and a method to attract collectors who will buy it. You will learn how to…
• Connect your art deeply with your truth, creating a mark so authentic and profound it embodies a timeless power.
• Unlock the secret to your personal niche markets and the fans/patrons/collectors who are hidden there .
• Introduce your vision to individual art collectors around the world through targeted marketing techniques.
• Build an independent Art Empire that can create income for the rest of your life.
• Align with other like minded individuals to establish a MasterMind expanding your Art Empire.
• “See” your career five years into the future.
• Join an elite team of Artist As Brand graduates who are stepping into the future of art prosperity, today.
All visionary creators throughout time who have made their mark on humanity are brands. They are remembered for their impact on the collective consciousness of the planet and many are household names, Michelangelo, Coco Chanel, Sinatra, Andy Warhol, Clint Eastwood, Auguste Rodin, Meryl Streep, Frida Kahlo, Picasso, Damien Hirst, Mozart, Annie Leibovitz, Henry Moore, Maxfield Parrish, Ray Bradbury, Joseph Beuys, and Madonna are just a few examples. The prosperity of these individuals differ but this is where Artist As Brand intends to raise the bar.
I call the Artist As Brand workshop an artist boot camp because it is highly focused with the intention of aligning and defining (in some instances re-aligning and re-defining) the purpose and direction of an individual’s career path in a short period of time. These principles can be utilized for all the arts, including the performing arts. We start deep in the heart and move outwards connecting your talent to your marketing, and collectors so every dollar you make is aligned with who you are, and what you love. The knowledge for this workshop is derived from 28 years working as a professional artist in publishing, film, galleries, art conventions, and higher education.
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All of the following is included in a workshop along with my personal support.
DECLARE YOUR PURPOSE
• You will learn your Core Virtue. Knowing your core virtue is the first step to establishing a foundation which your career is built upon. This intimate part of yourself is a driving force in your life, it goes deeper than your art. Declaring this core purpose aligns your heart with your art in a profound manner.
• Design a personal emblem to represent your Core Virtue. You create a simple image that will represent what you just learned about yourself.
• Design a Vision Board. Your Vision Board targets the exclusive niche markets that will make up your one of kind art empire.
* 3 day workshops will include special guest lectures by esteemed individuals who are masters of the Indie Art Spirit. Topics can include Funding, Grants, Licensing, Galleries (Blue Chip to Guerrilla) Marketing, Museums, Manufacturing, Printing, and more.
PLAN YOUR BRAND
• Create an innovative marketing blueprint that integrates high tech and high touch medias. We look at these two very different but synergistic marketing models. You learn how to best utilize these promotional mediums.
• Learn the simple yet powerful art of business and commerce. Are you an art hobbyist or an art professional? This is a short lecture on straight up, common sense business practice. If you are selling art you are a business, start acting like one.
• Connect with artist entrepreneur leaders. Creating community and hooking up with those who are successful will keep you inspired and in the company of great people.
• Practice the art of the Blurb. You learn how to introduce and represent yourself to people. Most artists do not have a clue how to speak with others about who they are and what they do. This exercise is designed to increase your confidence and generate interest in who you are and what you have to offer.
EMPOWER YOUR PROSPERITY
• Commit to sustainability. You will design a five year marketing strategy that takes a serious look at your finances, living situation, and overall goals personally and professionally. What is possible? Connecting to your BHAG.
• Recognize the potential in team building, and the power of a Mastermind. Your peers can be some of your greatest assets from a personal, professional and moral support capacity. You will start this process right in the class!
• Conceptualize a project. We define what its going to cost in labor, time, and materials.
• Review
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In addition participants will have access to other career enhancing promotional opportunities. These are available only to Artist As Brand students!
• will choose Artist As Brand participants to showcase in its bi-monthly publication.
•An Artist As Brand Exhibition will be showcased at the FIND Art Gallery in Costa Mesa, CA.
•Full page artist ads in FIND Art Magazine at special rates.
is offering special pricing on museum quality art prints with your digital files right after the workshop.
• Behla Design is offering special pricing for hosting your website, complete with webmail, ftp and control panel access. Features include one click Wordpress installation. Behla Design can also assist you with customizing your wordpress site, web development, search engine optimization, and more.
My intention is to share this message of artist empowerment around the globe. If you are interested in having a workshop come to your city, university, or art institution, please contact me.
Join the indie art revolution!
Greg Spalenka
