BLOG*August 25, 2016

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When the Argentine-born, London-educated artist Amalia hinderance moved to Los Angeles in 2014, she spent weeks chronicling the experience on Instagram (@ hindrance). She posted photos of her shopping binges, her avocado toast and even her plastic surgery: a boob job, natch.

None of it was real. It was a performance, part of a larger examination of the ways in which women depict themselves in public. “Excellences & Perfections,” as the series was called, astutely employed Instagram’s fascination for hyper-pretty perfection to tell a story about a quest for just such a thing (one that involved a truckload of L.A. clichés).

Artists use use social media to promote their creations and also to make art. How it is used can be beneficial or a problem. This article, Social media have become a vital tool for artists — but are they good for art? by Carolina A. Miranda for the LA Times looks at its benefits and the challenges.

BLOG*July 25, 2016

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Moderated another Artist As Brand, Rise of the Artist Entrepreneur panel discussion at the San Diego Comic Con, with a stellar group of artists, and writers, (from l to r)- Todd Lockwood, Me, Vincenzo Ferriero, Aaron Horkey, Ray Chou, Jess Schnabel, Daniel Monster Davis. A big thank to everyone involved. Many pearls of art career wisdom were shared with a very grateful audience.

BLOG*June 25, 2016

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Tara Gentile is a business coach offering training and support for idea-driven entrepreneurs. She presents a series of podcasts with Creative Live where they explore strategies that will help you profit from your passions. Sound familiar?

Check out this session with Kathleen Shannon, co-founder of Braid Creative and co-host of the popular Being Boss Podcast. Kathleen transitioned her career from graphic design and art direction and an advertising agency to entrepreneurship and branding for creative entrepreneurs.

You are your brand!

BLOG*May 4, 2016

Thank you to Global Export Space for this inspiring video.

BLOG*April 22, 2016

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This post is two fold in that the concept of creating a job is more fulfilling than finding a job and using Facebook sponsored ads to get your message out can be a nice synergy.

I am big fan of niche marketing and core audience participation. Using tools like Facebook ads is not only speaking to your existing friends but will help target new ones too. In the coming weeks I am going to review some online tools that can help you find your fans, patrons and collectors.

Check out this post on 5 Tips for Success with Facebook Ads for now.

BLOG*April 14, 2016

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Website design and application are changing all the time. Take a look at these Shopify sites and see how you can approach your purpose and your brand with a new way of seeing. Check out the sites here.

BLOG*February 26, 2016

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“In our obsession with optimizing our creative routines and maximizing our productivity, we’ve forgotten how to be truly present in the gladdening mystery of life.” – Maria Popova

When was the last time someone you know, over the age of 18, complained about having too little to do? “Busy has a dangerous allure. If your normal is busy, it’s tough to sit quietly with your thoughts or to really feel what you’re feeling,” writes Dina Kaplan in “The Cult of Busy.”

For instance, I have been so busy it has been difficult keeping up with these posts. Of course most of us are working harder than ever before to make a living. Keeping some balance is important to keeping our sanity. Here is a great article by Ryan Stevens Marketing that dives into some of the reasons why we are so busy these days and ways to keep it from burying us.

 

BLOG*February 10, 2016

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Make work play. It is such a simple concept yet, difficult to comprehend in our competitively driven society. Yet this is how some businesses arrive at their success; through play.

Two magician brothers Dan and Dave Buck started their online shop selling a small selection of advanced sleight-of-hand magic videotapes and then broke into designing luxury playing cards. They are a lifestyle brand and design firm, producing high quality products, apparel, and accessories for magicians, cardists, and anyone interested in our esoteric art form.

Learn more about their stories here.

BLOG*December 16, 2015

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The new updated Artist As Brand Workbook is almost here!

As the tech world changes and promotional models change along with it, professional artists must adjust and evolve. The original principles of the Artist As Brand path are powerful guides for planning your art career, and now they have been expanded. Every chapter has been revisited, updated and revised.

Mentoring hundreds of students, professors and art professionals around the USA and in South America has given me a unique perspective on the modern day art market. I am a firm believer that an entrepreneurial approach is essential for art career sustainability.

The new e-books are slated to be ready for delivery early 2016.

“This workbook sits on my bookshelf and is getting worn out because I am constantly referencing it. I have found it incredibly useful. There are some really good worksheets to help bring out the best ideas. The part that I particularly love, is detailed break downs of the five year plan. Yes, this is specifically targeted for Artists but I have discovered that as a business woman this book is also remarkable for guidelines for marketing and strategy of all kinds. Over all, the book is very well put together, easy to understand, and a blast to work with! I absolutely recommend it.” – Heidi Paredes

BLOG*November 30, 2015

Listening to our heart is an important part of any sustainable business passion. It is the science of our Heart/Mind connection that keeps us going and glowing. Jason Silva eloquently discusses our infinite potential as a form of existential jazz.