EXPERIENCE THE ARTIST AS BRAND® WORKSHOP IN THE OFFICIAL DIGITAL TEXTBOOK (Kindle, Nook & iBook versions available in the SHOP)
Includes powerful entrepreneurial tools that teach you how to become a confident, self sufficient professional artist.
DECLARE YOUR PURPOSE
• Learn your Heart Virtue. Knowing your Heart Virtue is the first step to establishing a foundation which your career is built upon. This intimate part of yourself is a driving force in your life, going deeper than your art. Declaring this core purpose aligns your heart with your art in a profound manner.
• Design a Vision Board. Learn how to target the exclusive niche markets that will make up your core group of supporters.
PLAN YOUR BRAND
• Design your art and project/product line. We look at artists who are successful in this area, and new approaches to making income from your art. Define what art and projects/products can manifest from your Vision Board.
• Create an innovative marketing blueprint that integrates high tech and high touch medias.These are two very different but synergistic marketing models. You learn how to best utilize these promotional mediums.
• Learn the simple yet powerful art tools of business and commerce. Are you an art hobbyist or an art professional? If you are selling art you are a business, start acting like one.
• Connect with artist entrepreneur leaders. Creating community and hooking up with those who are successful will keep you inspired and in the company of great people.
• Your Name, Tagline, and art of the Blurb. The name of your business, and how you represent it is a reflection of your professionalism whether it is online or in person. Learn how to introduce and represent yourself to people. Most artists do not have a clue how to speak with others about who they are and what they do.
EMPOWER YOUR PROSPERITY
• Commit to sustainability.You will design a five year marketing strategy that takes a serious look at your finances, living situation, and overall goals personally and professionally. What is possible? Connecting to your BHAG.
• Recognize the potential in team building, and the power of a Mastermind. Your peers can be some of your greatest assets from a personal, professional and moral support capacity.
The workbook compresses all this information into easily assimilated chunks of knowledge. Students tell me they go back to it again and again as a reference and motivator. Read the book, do the work, take the steps even if they are little ones, and you will reap the rewards. Dive into the Artist As Brand® Workbook and begin to see your art career in a new and unique light. Then join the conversation with other artist entrepreneurs on the Artist As Brand® Forum.
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“I received a map and tools—where to go and what to do when I got there. And confidence, that I CAN be an entrepreneur with my own art and not have to rely on other people giving me work.”
-Gina Terzino, Los Angeles
“I gained perspective on my future and myself. There is a world of possibilities for artists.”
-Tannie Duong, San Francisco
”I finished the Artist As Brand® Workbook and really liked it. It has everything an artist needs to know to get started.”
-Mariana Benkovic Zeljko, Croatia
*All sales of the Artist As Brand® Workbook are final and there are no refunds.