How do you create an inspiring brand from your artistic talents? Does it matter? Greg Spalenka produced this course to guide you through the steps of building an artful livelihood that matters, and has lasting impact.

For four decades Greg has been teaching, lecturing and conducting workshops at colleges, universities, art institutions around the country and abroad to share his professional experience and encourage the creation of art businesses. He founded the educational service, Artist As Brand® to inspire and nurture art career sustainability. 

If you have a creative passion, there are several ways to develop it. The key is to invest in yourself and be dedicated to your art. You will achieve great things if you're willing to put in the work!

Next workshop begins March 1, 2023 - Sign Up Now!

$295 until Feb. 18th! ($495 after!)

“Your workshop was amazing! Every hour was packed with useful information–I feel like I learned a year’s worth of material in only three days. You’d think that having that much info crammed into my head in such a short period of time would be exhausting, but instead I feel re-energized. I’ve been so focused on trying to find an art job that I’d almost forgotten what it was like to paint something that I felt passionate about. Your workshop showed me that making a living and living my dream could co-exist after all. Thank you, a million times!”

-Alyssa Parsons, Student at Kendall College of Art and Design, MI

Are you ready to start discovering YOUR Heart Virtue? In one of the first sections of our workbook, we talk about how to find your passion and what to do once you find it. 

Once you dig into your true self you and start living by your Heart Virtue you will feel:

• A mind/body/spirit alignment

• More joy

• Powerful, transcendent, righteous, with infinite potential

• Your spine begins to straighten

• Clarity and confidence

• Life becomes more meaningful

• More peace

• Anger when it is abused, ignored or repressed within yourself or others.

You don't have to be alone in your journey. Join other artists who are taking control of their careers and embracing the Artist As Brand® Workshop starting March 1st . . . #artistasbrand

“Thank you Greg so much for coming and giving us the workshop. My passion for my career has swelled as I have tried to do one brave thing a day. Stepping outside my comfort zone, networking with artists and collectors, and determining my heart virtue have given me the path I needed to excel. Thank you for teaching me that I can push limits.”

-Rob Wilson, Student Southern Utah University

Next workshop begins March 1, 2023 - Sign Up Now!

https://www.artistasbrand.com/online-workshop

Hello 2023! Happy New Year!

Are you looking at your vision board for this new year and wondering how you will achieve it all? Are you all jazzed up and ready to take on this new year?

I found this article to be really helpful in making a checklist. An Epic 2023 Creative Goals List

If you want some direction and empowerment on setting these goals for yourself don’t miss out on The Artist As Brand® Online Workshop! This is a great opportunity to work through your goals as an artist to create your own prosperity and abundance!

“Greg’s class helped me to clarify my vision and build confidence in my goals. Deciphering my Core Virtue has given me radical entrepreneurial energy!” -Katy Betz, Illustrator, Department Head, Rocky Mountain College of Art and Design

Get ready for some transformation!

Next workshop begins March 1, 2023 - Sign Up Now! $295 until Feb. 15! ($495 after!)

We are on the edge of 2022, ready to say goodbye and leap into 2023! Are you leaving behind any doubt you have in yourself? Are you feeling the burn of your passions calling you to action?

What do you need in the New Year? You need a dream; your dream needs an action; and your action needs right thinking! Without right thinking, you can have only unrealized dreams!

Become a true believer in yourself this next year! You may see resolutions everywhere you look and scroll, but what matters most is that you see a vision of yourself transforming into the truest you. Do you want to be creating the art you love, and realize there are people who will actually buy your creations in 2023? Of course you do.

These feelings and desires drill down to the heart of it all. In Artist As Brand® we refer to this as your Heart Virtue. Why?

Because when your mind is aligned with your heart you can do just about anything. Professional Illustrator, Katy Betz says, “Deciphering my Heart Virtue has given me radical entrepreneurial energy!”

Resolutions work better when we work together. Let’s make this 2023 declaration:

I will DECLARE MY PURPOSE!

I will ENVISION CREATIVE GOALS!

I will EMPOWER MY PROSPERITY!

Join The Artist As Brand® Online Workshop to see this declaration become a reality.

The Workshop is a three week group commitment in which creatives, artists and visionaries move through the course together, supporting each other in their goals of making a living from their talents! This online self guided audio/video course includes weekly follow up reviews with Greg.

Get ready for some transformation!

Next workshop begins Feb. 1, 2023 - Sign Up Now! $295 until Jan 15! ($495 after!)

With the holidays coming around the corner we see art in all forms around us. From vintage Christmas cards to twinkling light displays. Do you find yourself with a renewed inspiration to create art… and make income from it? Don’t know where to start? Don’t get discouraged! The artist in you deserves to be let free, it’s right there at the CORE of you.

The Artist As Brand® Workbook and the new Artist As Brand® Online Workshop is the perfect gift for you or an artist you believe in.

Warning… gifting this course can lead to an explosion of renewed vigor of creativity and prosperity!

The Artist As Brand® Online Workshop is launching Feb. 1, 2023! Sign up now and receive a huge discount.

“Thank you Greg for an insightful and hugely informative workshop. I will heavily endorse “Artist As Brand” to all my art friends. It’s probably the most helpful and important class I have taken in my life.”

–Sandra Chang-Adair, Illustrator, NV

Tapping into creativity is an important contributor for a sense of self and self-knowledge. An article titled “What Are The Significant Benefits Of Creativity In The Classroom?” from the “TeachThought Staff” says it best, “creativity infuses life with a different sort of depth and richness.” Encouraging creativity in young students will broaden their knowledge and capabilities, ultimately providing them with the confidence to achieve goals and give them the desire to share their creativity with others.

Too often adults lose their creative spark that they once had and fail to challenge themselves to be creative. Artists As Brand® pushes you to imagine a career where creativity, confidence, and success, coincide. Having the understanding of why it is important to tap into your creative juices can help you be intentional in your planning, creating, and development of an original idea.

The article by TeachThought quotes Osho’s perspective on what creativity means in relation to love and life. “To be creative means to be in love with life. You can be creative only if you love life enough that you want to enhance its beauty, you want to bring a little more music to it, a little more poetry to it, a little more dance to it.”

So, don’t underestimate the significance of creativity in your life, and encourage others to think about how creativity plays a role in theirs.

Tell us about yourself!

My name is Nico Morris and I just recently graduated with a degree in experience design. I have stepped into the creative working world and take pride in making sure I am constantly learning to better myself and better my work. I enjoy capturing moments and experimenting with 35mm film photography, creating branding for businesses and people, and working with different mediums to create experiences and visual media.

When did you participate in the workshop? 

In September of 2022

Why did you take the Artist as Brand Workshop?

I began the workshop after finishing up a job in the corporate world, wanting to create my own creative and design business. I like to take advantage of any opportunities to learn from others to better myself and to expand my knowledge and skillsets in the creative industry. 

What was your favorite part about the workshop? 

I think my favorite part of the workshop even though its hard to pick just one, was the emphasis on one's journey to this point and the uncovering of one's heart virtue, eventually leading to why I want to create, how I can succeed in doing so, and what I can do to combine my soul, morals, and passion with my skills, ideas, and education.

What is one thing that surprised you about the workshop? 

I was consistently learning while also being pushed to imagine what myself, my goals, and my creative venture could and would look like. 

After taking this workshop, who do you believe should?

I believe anyone should. While I believe this course is especially amazing for creatives, I believe it is important for all entrepreneurs, businesses, makers, artists, and individuals as well. It can benefit anybody who has a creative idea, is looking to connect with their audience, or wants to to explore themselves and how to create success from their authentic self and passions.

When was the last time you challenged yourself to learn something new or expand what you already know for no reason other than ‘you want to’?  What better way to do this than creativity workshops! Who says classes are only for school? Studies show that creative workshops support mental health and improve productivity in ones’ lifework. There is no age limit to the benefits of learning. Creativity workshops are a great way to open up your creative self and meet other creatives in the process. Attending such classes can help get an artist through a creative block of their own or can take their skill to the next level through learning from other artists that they may not get a chance to meet otherwise.   

A study conducted by the School of Human Services and Social Work at Griffith University had a group of participants struggling with a mental illness diagnosis or a complex life event, such as homelessness or unemployment, enroll in a series of creativity workshops and concluded that this experience caused an increase, and change, in the way participants shared their stories of mental illness and recovery through improved confidence and understanding about their illness. Taking a creative workshop that challenges yourself can be an act of self-discovery and ignite a feeling, skill, or a creative process that may not have been discovered otherwise. One simple step of challenging yourself by learning, and switching that creativity switch that is in us all, can be the ultimate tool of knowledge for artists of all ages, and all experience levels.

Artist As Brand® is excited to present The Polaroid Project, which features interviews and conversations with creatives and entrepreneurs that are invested in their craft and offer a unique perspective in their respected industries. Our first episode highlights, Matt Campos from Santa Fe, New Mexico. Matt is an incredible beader, artist, creative, and craftsman. What sets Matt apart is his personality and soul, allowing him to grow his personal brand and enlighten those in the Southwest.

Tell us about your Creative Journey! Where you started, where you were, where you are, and where you are headed!

I studied art in college and when I graduated life took over and I didn’t have an art practice for DECADES.   It was only when I started studying shamanism that creativity came back into  my life.  I lost a lot of years but I don’t regret it. I feel like all the experiences and skills I gained during that time have influenced what I’m doing now. Every year since regaining my art practice has been a process of shifting, focusing, and refining which direction to take my work. I’ve come a long way and I don’t think I’m even close to my potential.  But that “potential” really isn’t the goal. I just try to be better than I was yesterday.

How do you get in the creative zone? Do you practice meditation, explore nature, collaborate with others, ect?

If I have a creative block I stop everything I’m doing and go do something completely unrelated. Or I clean out my studio to shift the energy. Giving away or throwing out things that no longer serve a purpose creates space for other things to come into your life. I also like looking at things that are unrelated to my usual interests.  It’s good to step out of your bubble once in a while. And I don’t do well collaborating because I’m very bossy.

What piece of advice do you have for creatives just getting into the industry?

Well I don’t think I’m part of any industry. But an old friend once gave me some great advice… If someone gives you an opportunity, even if you don’t think you can do it, always say yes!! You’ll figure it out later.  And the simplest advice from me is…Be nice!!! You never know who’s watching.  You never know who’ll give you your next opportunity.

Tell us about something you are proud of either a piece of work or a moment in your creative journey! How and why does it make you proud?

My primary medium right now is beadwork which I’ve only been doing for the past 8 years. It’s always a proud moment when well known and more experienced beaders will compliment me on my work. That never gets old.

Any projects that you would like to highlight that you are currently working on?

Within the past year I’ve shifted my main focus to creating jewelry. I’m setting my beadwork in  metals like gold vermeil.  They’re bold pieces.  Definitely not for the shy.

Anything else we should know about you? Any fun quotes or mantras you live by? Anything you would like to express about yourself, your vision of the world, etc.?

When I was in art school, “craft” was always looked down on. But I am proud to call myself an artist AND a craftsperson.  I’m not gonna concern myself with how other people define one or the other.  I think I identify more with being a craftsman. It implies mastery of a particular skill and that is always a great goal to have.

In our digital world, it is easier than ever to learn a language. Duolingo offers a skill tree of lessons that use listening exercises, flashcards, and multiple choice questions to drill you on new words, phrases, and sentences. Most questions have a comment thread where users can discuss a particular question in detail. The service also has community features that let you connect with other people who are learning the same language you are

However, while Duolingo is the world’s most downloaded education app and has been praised by many, what sets them apart is their incredible marketing, through the humanization of their brand. 

As many of us know marketing can be one of the hardest aspects of creating a brand, company, or small business as the tides are always changing and social influences seem to be out just as you thought they were in. 

So what has set Duolingo up for success and what can you learn from them? 

Duolingo's claim to fame began when they hired 23-year-old, Zaria Parvez, to take over their Tik-Tok platform. Zaria’s main goal was to humanize the brand thus putting their now star “Duo”, the companies mascot at the center of their marketing plan. Zaria gave Duo a hilarious personality that connected with the younger audience on TikTok. Duo loved drama, memes, and participated in any new trend, as if Duo was a normal user on the platform.  After introducing Duo as a regular character in October 2021, Duolingo’s viral content took off. There was an uptick in people reporting they’d discovered the language-learning service via TikTok, something the team learned via a “How did you hear about us” survey and anecdotally on Twitter with “TikTok made me download it” tweets. Duo’s character has humanized the brand, giving a face to Duolingo on TikTok and ultimately catching the attention of NBC News, Insider, and even Rolling Stone. The key to the team’s success is that the account is less about selling Duolingo to TikTok audiences, who notoriously don’t want to be sold to, but entertaining them.

While digital marketing apps are always changing and shifting, if a company can humanize their presence, they too can shift and change with the times, just as us humans do. While the character Duo is not meant to be for everyone, understanding the minds of your audience and creating a character, persona, or even sharing more intimately with your audience is an incredible lesson Duo, the big green bird has taught us.

At Artist as Brand® we challenge you to connect and share with your audience more, even if it seems untraditional!

Abstract: The Art of Design 

Abstract: The Art of Design is a Docu-series on Netflix that in each episode tells the story of an artist and their passion. From Stage Design to Typeface design, to so many more fundamentally important  design genres, this series does not fail to inspire its viewers. Watching these high-renowned artists talk about their passions and showcase their creativity is special. A lot of the design is seen constantly in our day to day life but without being a designer, you may not even realize its presence in communities world-wide. 

Wow Worlds of Wonder 

We live in an experience economy where the curious mind yearns to experience the new and now. Erik Bär, and Stan Boshouw, the authors of the book “WoW Worlds of Wonder” engage, inform, and inspire those curious minds through the art of Experience Design. The book walks you through the process of a big idea, sometimes a seemingly unattainable idea, and the steps that must take place to be turned into an art masterpiece driven by the experience it gives its audience. One aspect that is ingrained in the reader's understanding of experience design is that it must tell a story. Creating a space that tells a story to its audience is a key part of it’s success and ability to captivate. The book also has an ability to engage readers through it’s illustrations. The photography of art experiences from around the world are eye opening and reaffirm that in the world of experience design, ‘thinking big’ is customary. 

Design Better Podcast

The Design Better Podcast is a podcast that centers around stories of  successful artists and their path to  prestigious achievements. With episodes titled, “Creativity is a team Sport” and “Leading with Curiosity and Humility” The recurring theme in the podcast is leadership and creativity and how two can co-exist. Listening to Design Better is an empowering way to learn about Design and provides an insider perspective on the challenges and obstacles that a designer may face and how they came out on top.

In our society, athletes are known for pushing physical boundaries, while artists are known for pushing creative boundaries. While the sectors of art and athletics tend to feel far apart, especially with plots in movies, tv, shows, and skits being made about the divide, their similarities are far more powerful than their differences. When they exist together, they are force to be reckoned with.

Both are extremely dedicated, passionate, and curious. They are dependable, problem solvers, and do great under-pressure. They tend to be a bit outcasted in comparison to the normal day-to-day people, as their skill, expertise, and hours in the gym/studio are out of the ordinary. They are focused and always have something to prove.

So while society puts athletes and artists in separate boxes, what happens when those lines get blurred and they work together? What happens when athletes utilize artists and visa versa?

Well, one of the biggest examples of that is Nike, an international brand and athletic company, a leader in their industry. Nike has always been ahead of the game because of their emphasis on the athlete, but what has set them apart has been their collaboration with designers and artists to create top of the line performance gear and beautiful products. One of the biggest successes is their collaboration with Michael Jordan, who was not satisfied by the shoes he was wearing and began developing designs that would fit his performance and stylistic needs. Air Jordan Shoes grew into one of the most successful companies created by an athlete, because of his love for good design and his collaboration with some of the most influential artists in the industry.

Jordan Artist Series by Jacob Rochester.

Nike recently has even stepped into the NFT space, using digital, graphic, and interaction designers to create digital elements that exist with their brand and sponsored athletes. The success of Nike is not just their athletes, but their willingness to blur the lines between athletics and art.

An incredible collective, community, and initiative centered around the beautiful things that can happen when athletes and artists work together is The Abstract Athlete. The Abstract Athlete, was created by Ron Johnson, a college/pro baseball player turned artist and now professor at Virginia Commonwealth University. The goal - to create a space where athletes and artists can exist and intertwine together. To create a space where athletes and artists can learn from each other about their strengths and weaknesses, growing each group in the process. The Abstract Athlete offers a class to VCU Division 1 athletes and VCU art students that focuses on the power of creativity, and allows for athletes to develop an outlet other than sports to improve their mental health and gives an opportunity to artists to share their expertise. The Abstract Athlete also creates exhibitions highlighting athletes, that are exploring the creative world, hosting gallery events with college and pro athletes and allowing art and design students to help in the process.

The combination of athletics and art doesn't always seem like a cohesive bond, but when you look deeper at the different industries you begin to realize how alike and influential they both are. Looking at the progress and ideas that have blessed our world with their collaborations, may give people inspiration to explore other industries that work well together.

Nico Morris for Artist As Brand

Creating video trailers for your book whether you are pitching the product directly to an audience or not is now an expected promotional tool.

Take a look at this promo for James Lovelock's, The Earth and I, from Taschen. They had a nice budget to produce this video but with a little imagination you can do the same. In addition, the book's design and illustrations add an interactive touch adding to the experience of a scholarly subject that could otherwise be fairly dry.

The Earth and Iis a book of world-class contributors include quantum physicist Lisa Randall, Astronomer Royal Martin Rees, Pulitzer Prize–winning biologist Edward O. Wilson, and Nobel Prize–winning neuroscientist Eric Kandel. With lively illustrations from British artist Jack Hudson, the result is an inspiration for curious minds young and old, and a trusted tool kit for an informed and enlightened future.

Fear prevents us from living life to the fullest. Through her experience of facing 100 fears, Michelle Poler learned about the types of fears we face in life, and the process through which we are able to manage anxieties and accomplish great things.

Michelle Poler, originally from Caracas, Venezuela, is a graduate from the School of Visual Arts. What started as a school project turned into a life-changing experience. Her project, 100 Days Without Fear started with the plan to become a braver person. What she didn’t plan was to inspire millions of people along the way.

This was a project from 2015 but its spirit of empowerment is timeless.

This interview with life/art business coach Maria Brophy will open your eyes and heart. Maria touches upon art promotion, the importance of believing in yourself and your artistic vision, finding your audience, success, NFTs, and a challenge of life and death.

Recently, Maria and her family went through a tremendous trial when Drew became very ill. She had to dive deep into her spirit to rally the forces of healing and keep balanced throughout the ordeal.

Maria Brophy is an art agent and life coach with a passion to help artists implement new strategies so that they thrive financially!  

I have known Maria for over a decade and am always impressed by her commitment to inspire creative individuals on how to prosper in art, business and life. She has been a master at promoting her husband, Drew Brophy and weaving many of his commissions into traveling the world, bringing the family along for the adventure. Sharing her knowledge freely has taught us how to create and live a fulfilling and prosperous life.

Recently Maria and her family went through a tremendous trial when Drew became very ill. She had to dive deep into her spirit to rally the forces of healing and keep balanced throughout the ordeal. I am looking forward to the pearls of wisdom she may share with us. Join us Saturday May 14th, 12:00 PM MST on the Artist As Brand Facebook Page.

The Artist As Brand® Forum is a webcast interview of professional artists who are making a living from their talents, on their own terms.

This session we interview Botanical Perfumer, Roxana Villa. We learn the history of her artful journey, and how she sells a product that cannot be experienced (scent) to customers around the world. Enjoy.

See more of Roxana and Illuminated Perfume HERE.

The Artist As Brand® Workshop is a two day event held live in Santa Fe, New Mexico and on Zoom. Day 1 brings clarity to your creative quest and produces an entrepreneurial strategy. Day 2 focuses on your career compass, marketing blueprint, and business practices. Get ready for transformation!

Visit the workshop page to learn more.

Each day is 10:00 AM- 5:00 PM with an hour break for lunch. This class is presented live in Santa Fe and also via Zoom. More details, instructions, and the Artist As Brand® Workbook will be sent after registration is complete.

REGISTER HERE!

ARTISTart·ist [ahr-tist]–noun1. a person who produces works in any of the arts that are primarily subject to aesthetic criteria.

2. a person who practices one of the fine arts.

3. a person whose trade or profession requires a knowledge of design, drawing, painting, etc.: a commercial artist.

4. a person who works in one of the performing arts, actor, musician, singer; dancer, public performer.

5. a person whose work exhibits exceptional skill

BRAND[brand]–noun and verb1. kind, grade, or make, as indicated by a stamp, trademark, or the like.

2. a mark made by burning or otherwise, to indicate kind, grade, make, ownership, etc.

3. a kind or variety of something distinguished by some distinctive characteristic.

4. to impress indelibly.

5. a brand name.

What do Michelangelo, Ralph Lauren, Geogia O’Keeffe, Andy Warhol, Clint Eastwood, Auguste Rodin, Apple, Sting, Frida Kahlo, Porsche, Picasso, Damien Hirst, Mark Ryden, Annie Leibovitz, Henry Moore, Greenpeace, Maxfield Parrish, Ray Bradbury, Joseph Beuys, and Elizabeth Taylor, all have in common? They are all brands.

A brand is a purpose transformed into a product or service that connects to people, the planet, and beyond. The key word here is purpose, and specifically your purpose. This is where the heart of your essence resides, where your most potent art manifests, and the strength of your perseverance matures. The purpose inside you aligned with your personal vision is the foundation of your creative power. When your heart is joined with your art, a vital one of a kind signature is formed. This brand is unique to you and your intimate product.

The word “brand” is derived from the Old Norse brandr, meaning “to burn.” It refers to the practice of producers burning their mark (or brand) onto their products. In the beginning, before multi-national corporations, before boards of directors and proxy fights, before mergers and franchises and takeovers, there were family businesses founded on individual enterprise or invention. Before the corporate image or the company logo, there was the individual name stamped on a product, a service, a laborsaving device, or a form of entertainment, usually because it was the proud handiwork of one individual.

The artist’s mark is unique to its owner even if its a copy of something else. However the ambition of most artists is to make a mark that touches their so audience deeply, it burns this symbol into memory. The lifetime of a creative mind can burn a series of meaningful marks into the mindset of a generation, but if their passion is great its possible to start a fire that contributes a brighter light to the world.

Peace and passion, Greg Spalenka

FEBRUARY 17, 2022

This past Saturday we had the honor of interviewing Carla Morrow of Dragon Lady Art. A self guided dragon artist specializing in Oracle deck creation with 3 decks currently released and a 4th on the way. Carla is also exploring the children's market with children’s books, plush, and toy designs including her line of rambunctious baby dragons, the Little Wings Dragons.

Carla has been in the art world professionally for about 15 years. She a great example of being a self driven artist with a love for a subject and able to literally soar into her dream career!

With her consistency and drive, Carla has been able to grow her Facebook page over the years with 110,00+ followers. Her dedication takes her traveling across the states to different art shows and conventions. She talks about how important it is to not give up, to push through the imposter syndrome and keep throwing things at the wall to see what sticks.

Be sure to check her out on her website.

Instagram: @dragonladyart

Facebook

Check out the whole interview below!