© 2011 Greg Spalenka and Artist As Brand ®
"The Artist As Brand Workbook is an easy read and jam packed with all kinds of resources. It's great to keep looking back to."-Miranda Sharp, Student, Kendall College of Art & Design, Michigan"I received a map and tools—where to go  and what to do when I got   there. And confidence, that I CAN be  an entrepreneur with my own art  and  not have to rely on other people  giving me work."-Gina Terzino,  Artist, Los Angeles"You have finally put it all  in perspective. I understand how to make my   unique voice heard. I see  the power and goodness of where my heart is   telling me to go. I can finally stop waiting and dive into a new blue sea."-Kari Christensen, Professional Illustrator, New York
***
THE ARTIST AS BRAND WORKSHOP IN A BOOK
You can now own the official PDF (digital) textbook participants use while taking the Artist As Brand Workshop.  It is for serious creative individuals, students and professionals who  want to manifest prosperity from their art, on their own terms. You will  learn about the history behind Artist As Brand as  well as it's synergistic principles. It has live links throughout that can be utilized while reading through the material.What's included? 
DECLARE YOUR PURPOSE
• Learn your Core Virtue. Knowing your Core Virtue is the first step to establishing a foundation  which your career is built upon. This intimate part of yourself is a  driving force in your life, it goes deeper than your art. Declaring this  core purpose aligns your heart with your art in a profound manner.• Design a Vision Board. Learn how to target the exclusive niche markets that will make up your one of kind art empire.
PLAN YOUR BRAND
• Design your art and project/product line. 
We  look at artists who are successful in this area, and new approaches to  making income from your art. Define what art and  projects/products can manifest from your Vision Board.
• Create an innovative marketing blueprint that integrates high tech and high touch medias. These are two very different but synergistic marketing models. You learn how to best utilize these promotional mediums.• The simple yet powerful art of business and commerce. Are  you an art hobbyist or an art professional? If you are selling art you  are a business, start acting like one.• Connect with artist entrepreneur leaders. Creating community and hooking up with those who are successful will keep you inspired and in the company of great people.• Your Name, Tagline, and art of the Blurb. The name of your business, and how you represent it is a reflection of your professionalism whether it is online or in person. Learn how to introduce and represent yourself to people. Most  artists do not have a clue how to speak with others about who they are  and what they do.
EMPOWER YOUR PROSPERITY
• Commit to sustainability. You will design a five year marketing strategy that takes a serious  look at your finances, living situation, and overall goals personally  and professionally. What is possible? Connecting to your BHAG.• Recognize the potential in team building, and the power of a Mastermind. Your peers can be some of your greatest assets from a personal,  professional and moral support capacity.Read the book, do the work, take the steps even if they are little ones, and you will reap the rewards. Dive into the Artist As Brand Workbook and begin to see your art career in a new and unique light.