School Workshops

I have been teaching students the benefits of an entrepreneurial mind set at colleges & universities for over a decade. Brigham Young University • Kendall College of Art and Design • West Liberty University • San Francisco Academy of Art College • Laguna College of Art and Design • Universidad San Francisco De Quito • Southern Utah University & More

Bring the Artist As Brand® Workshop to your school! I offer one and two day versions. Two days are recommended to convey all the information in the course. Each day has a very full curriculum (10:00-5:00), with a break for lunch. Contact info@artistasbrand.com for pricing and details.

“This workshop offers unique insights in discovering your creative identity, then guides you to become a successful independent artist. It helps creators reconcile the search for self-expression with the process of marketing, and empowering their artistic and professional destinies.”

— Eduardo Villacis, Professor, Universidad San Francisco de Quito, Ecuador

INTRODUCTORY- Aligned & Defined WORKSHOP

THIS ONE DAY WORKSHOP INCLUDES:

1. ARTIST AS BRAND® WORKBOOK
• The foundation of the workshop in a book. The Artist As Brand® Workbook is a resource and guide that is designed to walk you through the lessons. It is also to be used as interactive tool throughout the workshop.

2. ARTIST AS BRAND® LECTURE
• Multi-media overview of Artist As Brand.

3. DECLARE YOUR PURPOSE
• Participants will learn their Heart Virtue. Knowing your Heart Virtue is the first step to establishing a foundation which your career is built upon. This intimate part of yourself is a driving force in your life, and it goes deeper than your art. Declaring this core purpose aligns your heart with your art in a profound manner.

4. CREATE A HEART VIRTUE EMBLEM
• Learn a unique conceptual technique to help you produce an image that represents your Heart Virtue.

5. DESIGN YOUR VISION BOARD
• This powerful tool visualizes your art projects and how they will connect with your exclusive niche audience of fans, patrons and collectors.

Instructions and the Artist As Brand Workbook will be sent before the workshop begins.

Contact info@artistasbrand.com for pricing and more details.

ADVANCED- Career Clarity & Prosperity WORKSHOP

THIS IS A TWO DAY WORKSHOP.

DAY ONE INCLUDES ALL MATERIAL FROM THE INTRODUCTORY - ALIGNED & DEFINED WORKSHOP:

2. ARTIST AS BRAND® LECTURE
• Multi-media overview of Artist As Brand.

4. CREATE A HEART VIRTUE EMBLEM
• Learn a unique conceptual technique to help you produce an image that represents your Heart Virtue.

5. DESIGN YOUR VISION BOARD
• This powerful tool visualizes your art projects/products and how they will connect with your exclusive niche audience of fans, patrons and collectors.

DAY TWO INCLUDES:

6. PLAN THE BRAND
•Who is your audience and where can you find them?

• Learn the power of high tech/high touch marketing strategies. We look at artists who are successful in this area, and new approaches to making income from your talent. What social media platforms, and events are best for you? Preparing for art conventions and shows (booth design, set up, etc.)

7. COMMIT TO SUSTAINABILITY
•Begin to design a five year marketing blueprint that takes a serious look at your finances, living situation, and overall goals personally and professionally. What is possible? Connect to your BHAG. Define the steps, budget and a timeline to produce a line projects/products. Create a promotional strategy for launching them.

• Learn the simple yet powerful art of business and commerce. Common sense business practice. If you are selling art you are a business, start acting like one.

• Learn how to introduce and represent yourself in person. Most artists do not have a clue how to speak with others about who they are and what they do. This exercise is designed to increase your confidence and generate interest in who you are and what you have to offer.