Results
“I needed help getting my own personal art and business off the ground and running. That is where the Artist As Brand Workshop came to my rescue. It allowed me to plan for my success while still having time to create! It even made me a better artist in general, because it gave me the confidence to KNOW that I can succeed with my art. Knowing I could succeed with my own art made me want to BECOME a better artist!”
-Alex Ruiz, Illustrator, Concept Designer
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“I can’t thank Greg enough for sharing his wealth of knowledge and more importantly, touching my heart. I feel more confident in what I am capable of as an artist and a business woman. I now can answer honestly the hard questions about the future of my business and can see the Art market in a different perspective. Greg proves that you can do what you love and have sustainability. I am empowered!”
–Kirbi Fagan, Illustrator, MI
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“Setting out on a career in art is like walking a tightrope. For many the way will prove to be too narrow, the tensions will change, or the wire will take an unexpected turn.
But what if you could turn the tightrope into a road?
The Artist As Brand Workshop contains all the tools you need to build the road to success in art: tools, motivation, and personal insight. It is invaluable. I highly recommend it.”
-Todd Lockwood, Illustrator
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“Greg’s class helped me to clarify my vision and build confidence in my goals. Deciphering my Core Virtue has given me radical entrepreneurial energy!”
-Katy Betz, Artist, Department Head at Rocky Mountain College of Art and Design
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“Working with Greg has helped me to solidify who I am as an artist. Whether you are a young artist starting out on your journey, or someone like me who has put in her 10,000 hours, this course is for you.
Greg helps you connect to your true self and then gives you practical ways to create a successful ”art’ career that is personal to you”
-Antje Campbell, Fine Artist
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“Artist As Brand got me motivated and inspired to build a business around myself. I started a product line of sculptures which is already selling online!”
-Alfred Paredes, Sculptor, CA
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“Greg’s seminar will provide the spark to get your creative fire burning bright!”
-Dan Dion, Photographer, CA
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“I was a commercial illustrator and designer/animator here in Brisbane, Australia for years, and basically quit the whole thing last Christmas. I did over 20 plus years from all sorts of industry roles – animation, movies, publishing, advertising – the usual suspects. I have been needing some inspiration for a long time. I need to re-define the direction I want to take and I’ve aligned very strongly with what your course says about finding a core virtue, which I’ve always sought, but couldn’t apply to commercial work.”
-Andrew Trimmer, Illustrator, Designer, Animator, AU
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“The workshop was more introspective than I anticipated but I found that to be very useful. Beginning at the most basic level of who I see myself has helped to define not only what my niche markets can be but also the type of work I should be creating. I only wish I had taken this class sooner. These tips and techniques are beneficial regardless of career level or how much some of us had already accomplished.”
-Matt Wachnicki, Illustrator, NY
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“Greg, I wanted to thank you for giving us the tools to really go forward with our businesses. Your workshop was very inspiring, and informative. I have been needing something like this for a while.”
– Diana Levin, Artist, CA
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“The Artist As Brand workshop has revolutionized the way I look at everything about my work and its relationship to my overall level of fulfillment. I am certain that the Artist As Brand experience will mark a pivotal point in my career. Thank you Greg, for your hard work, innovation, and inspiration in the creation of something so significant.”
-Ben Soward, Professor at Southern Utah University, Illustrator
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“Wow. Thank you. You have finally put it all in perspective. I understand how to make my unique voice heard. And even more importantly you have dug down and brought out my core. I see the power and goodness of where my heart is telling me to go. I see honesty and courage coming together to make something better than what society is comfortable with. I see that there are going to be people who don’t understand, but for others I know they have been waiting for this- just like me. I can finally stop waiting and dive into a new blue sea.
You are making the world better for artists and everyone that is seeking a fulfilling and loving life.
Thank you for being so generous with your time.
It was a sacred experience.”
-Kari Christensen, Illustrator, NY
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“Amazing, just…Amazing! As my second time participating with Artist As Brand, I can say, I just cannot get enough, of the information, encouragement, and energy that fills the air during your workshops! Artist As Brand has changed my life in the most positive ways. Thanks again Greg! I am eternally gratefu!”
-Amanda Schaub, Art Student, Kendall College of Art and Design, MI
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“Greg, your workshop revolutionized my art and life frequency! Nothing, I repeat, nothing is going to be the same. You opened a big door in my mind, and my perspective of life. I am grateful that you pushed me to the next level.”
-Wilo Ayllon, Artist, Ecuador
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“Thank you very much for the Artist as Brand workshop, it was everything I needed and more. (After losing both of my years-long representation at a couple small galleries due to the owner’s retirement, my art sales were barely a trickle, my confidence was somewhere beneath the Cretaceous layer, and I was in serious bad shape.) I appreciated your inspiration, your insights, the time you took with each of us, and especially your warmth and inclusivity. My art and life have a direction now. I’m pretty sure that is a first. And I’m old.”
-Tom Sarmo, Illustrator, CO
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“This workshop offers unique insights in discovering your creative identity, then guides you to become a successful independent artist. It helps creators reconcile the search for self-expression with the process of promoting and marketing, empowering their artistic and professional destinies.”
-Eduardo Villacis, Professor at USFQ/Artist, Ecuador
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“Thank you Greg for an insightful and hugely informative weekend. I will heavily endorse “Artist As Brand” to all my art friends. It’s probably the most helpful and important class I have taken in my life.”
-Sandra Chang-Adair, Creator of Banzai Chicks, Illustrator, CA
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“Thank You Greg!! For planting seeds in my mind for what is possible in developing an art business.”
-Cameron Chun, Artist
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“We received a map and tools—where to go and what to do when we got there. And confidence, that we CAN be entrepreneurs with our own art and not have to rely on other people giving us work. If you are an artist and feel a pull to be making a living doing what you love by your art, TAKE THIS CLASS. No, seriously sign up, and TAKE THIS CLASS. NOW.”
-Gina Terzino, Artist, CA
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“Thank you for putting together the Artist As Brand Workshop. It was inspiring and informative.”
-Shiho Nakaza, Graphic artist, Illustrator, CA
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“Your generosity and sharing of experiences was greatly appreciated.”
-Brian Fencl, Chair Journalism, Communication Studies & Visual Arts, West Liberty University, VA
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“Truly life changing and inspirational.”
-Chad “Hero” Hardin, Illustrator, Comic Artist, UT
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“Thank you for your infectious energy and enthusiasm. I feel new hope and motivation for the future.”
-Michelle Waldele-Dick, Artist, Teacher, WA
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“Thanks for the wonderful workshop. Your workshop and workbook have been and will continue to be a great guidance in my life and career.”
-Becky Fawson, Illustrator, UT
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“I’m very thankful to have taken your workshop. I’ve learned so much. I’ve even blogged about you on my art blog check it out-
-Diane Pascual, Artist, CA
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“Artist as Brand workshop has triggered more creative marketing ideas for me than any other. Greg is just the right energy boost –full of inspiration and motivation.”
-Lubna Lipton, Artist
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Greg Spalenka’s “Artist as Brand” workshop came at a great time for me. I’ve been a designer and illustrator for 30 years, picking up a lot of varied kinds of work that I’ve loved doing, from book illustration to art direction, creative direction, to video, plus the constant of music performance and writing. A fun list, but pulling in many directions. The workshop was very helpful in bringing me back to focusing my output on painting with new energy and heart.
The work I do is telling stories without words, creating visual images. When I look back at the output and learning of the last several months since the workshop, I see many pieces I’ve made that I value, many pieces I’m sure wouldn’t be there without having taken the “Artist as Brand” workshop. I’m very grateful to Greg for the experience.
-Paul Micich, Artist, Musician
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“The Artist As Brand workshop was truly transformational. Now I am doing one courageous action every day, to build my art empire. I feel so hopeful, like I have never felt before, and I want to thank you. I’ve spoken about the workshop daily, with people who attended and with others, to refine my core virtue statement and to sound out opportunities.”
–Victoria Lavorini, Graduating Student, West Liberty University, VA
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“After working in animation for over a decade I was looking for a new challenge and a fresh direction for my artistic talents. Greg and the Artist As Brand workshop helped me focus my creative intentions and set a clear purpose from which to reach my goals. Greg is an amazing talent and a wonderful teacher who has the gift for helping people achieve their dreams.”
-Andy Clark, Background Painter, Nickelodeon Animation Studio, Artist, CA
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“The course was taught well and I enjoyed taking it. The most important facets for me were the networking principles, both online and in person.”
-Ben Faubion, Interactive Artist, Illustrator
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“Because of Greg’s workshop, I finally understand why I am an artist.”
-Vincent Lee, Artist, Concept Designer, Animator, CA
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“Your workshop was amazing! Every hour was packed with useful information–I feel like I learned a year’s worth of material in only three days. You’d think that having that much info crammed into my head in such a short period of time would be exhausting, but instead I feel re-energized. I’ve been so focused on trying to find an art job that I’d almost forgotten what it was like to paint something that I felt passionate about. Your workshop showed me that making a living and living my dream could co-exist after all. Thank you, a million times!”
-Alyssa Parsons, Student at Kendall College of Art and Design, MI
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“Thank you so much for the uplifting and empowering insight you awakened in all of us. Words go nowhere near encapsulating all of the gratitude and appreciation I feel. I wish more individuals were willing to pursue their passions and less fearful of breaking away from the (draining) conventional standards of society.”
-Linh Huynh, Artist, WA
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“I want to thank you for your dedication and hard work. You are amazing. I believe that small business ventures are essential to the health and wealth of our country. You have found a path through the forest of corporate trees and soon it will be a well traveled road.”
-Shelley Masters, Artist, Muralist, Teacher, CA
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“Intense! Greg referred to the workshop as a “boot camp”… the information, guidance, and self-awareness I obtained was truly empowering. I’m much more confident in my potential.”
-Richard Hull, Professor at BYU/Artist
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“I so appreciated your generosity of spirit and sharing all that you have with us. I will treasure these three days and use what you have given me to great effect!”
-Suzy Cyr, Artist, WA
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“I am so glad that living in alignment with your Heart Virtue involves teaching us! You are inspiring to me– thank you for giving me a plan and a purpose.”
-Tora Stark, Artist, OR
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“The past two days have not only left me feeling spiritually and emotionally invigorated, but have immensely enhanced my confidence and eagerness to begin working as a freelance artist. Thank you so much again for taking the time to plant seeds of knowledge in West Liberty’s creative minds. The wisdom you share and bring out in fellow artists is truly priceless.”
–Vachelle Thomas, Student, Southern Utah University
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“Thank you for filling my brain with new ideas and strategies.”
-Brian Britigan, Illustrator, WA
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“The workshop energized me and propelled me forward. I have more focus and positive energy now than I had in the last 7 years!
I can’t express to you how excited I was to find out that this workshop wasn’t a course on how to make a living being a graphic designer/artist for someone else. The whole class was about empowerment of the individual and their artistic purpose. There was a focus on the integrity of an artist’s vision, which has been lacking in almost all of the jobs I’ve taken on the last few years. It’s incredible how damaging years of that can be…it didn’t even occur to me that I HAD a core purpose, until this class.”
-Kate Parsons, Graphic Designer/Artist, CA
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“The class was intriguing. It gave me some significant ideas on ways to broaden my scope.”
-Mel Odom, Professional artist, NYC
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“I have a clearer vision of where I want to go as you have greatly helped with the HOW. Thank you for your insights…”
–Bev Beatty, Artist, VA
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“The workshop was great! It was extremely inspirational… and gave me so many ideas and options to advance artistic opportunities. The whole experience was much more than I had anticipated. This workshop is definitely something that I would recommend to anyone who is aspiring to build their own career! Greg is an excellent instructor with an immense amount of positive energy!”
-Nancy Hart, Professor at Kendall Art College, MI
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“As a college student I was worried that I would have to go into industry in order to make any money. This workshop has shown me you can make income from your own art empire doing what you love.”
-Ramiro Perez, Art Student, Cal State Long Beach
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“The Artist as a Brand Workshop was very beneficial for me. It helped me define my purpose in relation to my artwork and made me believe in myself and the possibilities I will have as a freelance artist.”
— Chloe Woods, Student, West Liberty University, VA
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“It did more than fulfill… it changed my life! I made immediate changes as soon as the seminar was over. I am now working on my “first year” of accomplishing my art empire based on my “Core Virtue”
-Amanda Schaub, Art Student, Kendall College of Art and Design, Illustration Club President
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“My overall experience was life changing. I am going for what I want in life. I’m getting my mind, body, and soul together and failure is a foreign word now.
-La’Kenya Terrell, Art Student, Kendall College of Art and Design
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“The workshop was very informative… I gained perspective on my future and myself. There is a world of possibilities for artists.”
-Tannie Duong, Art Student, San Francisco Academy of Art University
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“I thought the workshop was very well put together. It made for an exhausting but very informational weekend. I would definitely recommend it to other artists seeking to start their own freelance art business.”
-Michelle Hunt, Art Student, Kendall College of Art and Design
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“The workshop really gave me a kick to get started with what I thought I should have been doing all along! I just didn’t know how far I was supposed to push it! I have a much clearer vision of what I want to do and have already started re-branding myself to better fit what I want to create.”
-Miranda Sharp, Art Student, Kendall College of Art and Design
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“My vision is much more organized and condensed. My overall feeling was a sense of accomplishment and focus. It’s a nice feeling of confidence that I needed as a senior! Thanks again for everything Greg! You are awesome.”
-Barbara Counsil, Art Student, Kendall College of Art and Design
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“If there was another workshop that you offered I would attend. I am recommending your workshop to peers. Thank you for your time and insight.”
-Joan Zolnierek-Knox, Art Student, Kendall College of Art and Design
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“Thank you for teaching me about how to create my own art empire. I have learned a lot from your lectures and will keep everything you have taught me in mind as I go through college.”
-Sara Walter, Art Student, Cal State Long Beach
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“My overall experience and feeling is the through-ness of this course worked well, in fact it was excellent. Though it covered the bulk of three days, you completely filled it, and made it varied, which also kept our interest. As a freelance artist for 20 years, I am very pleased with the art business presentation that you did, and still coasting on the inspiration.”
-Lori McElrath-Eslick, Professional Illustrator, Educator, MI
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“Discovering my core virtue has increased my confidence level, and the workshop in general helped me to think of myself as an entrepreneur. I really felt Greg’s sincerity in sharing his experience and information, as well as his commitment to every participant so he or she received the most value from the workshop. He gives 110% of himself.”
-Tom Kowal, Illustrator, NY
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“I enjoyed your time at SUU immensely. It was a great way to start the shift in thinking about branding and how to get what we want accomplished. My husband is excited to go through the workbook with me and get our business as “artists” into fruition. Thanks again!”
-Ann Middleton, Student Southern Utah University
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“The workshop was far beyond what I thought it would be…I was very impressed with the amount of revealing information I learned about myself and that of marketing strategies.”
– Julie Bean, Artist, Grand Rapids, MI
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“The techniques taught in the seminar pretty much put the pieces of the puzzle together. I’m more clear & organized on what I’m looking for & need to do. I’m getting back on my creative track!”
– Jerome Miller, Artist, NY
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“Thank you for coming to share your talent and love with us. I know it was two long days but you were amazing.”
– Seth Miller, Photographer, Film Maker, West Liberty College
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“It was very inspiring! I would like to stay in contact with you and keep you updated on my work and progress through the rest of my time at college, and as an artist.”
-Sean Ritner, Student, West Liberty College
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“It’s inspiring and motivating for me to be around so much creative talent. I really needed and enjoyed the workshop. It was just what I was looking for to rejuvenate and focus my own artistic energy.”
– Thomas Royal Tolman, Artist, Concept Designer, Sculptor
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“I just wanted to say again how much I enjoyed the workshop. My mind has been going non-stop since and I am determined to put it to work now.”
– Jay Fontano, Artist, UT
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“This class was incredibly beneficial. It introduced many marketing techniques I knew nothing about. Greg really helped raise all the possibilities for success.”
-Audrey Miller, Artist, Student LCAD
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“The class set out a course of action that allows for an artist to see clearly the steps needed to accomplish success. Having a vision board and a statement that sums up what an artist is all about is very empowering. The material was interesting and valuable. There was variety in the presentation with good supporting material. I have already recommended this workshop!”
– Rebecca Wessman, Artist, Writer, Teacher, UT
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“Attending the Artist As Brand workshop was amazing. I’m exhausted! (in a good way)—
The price of the workshop was worth every penny.
– Jean Gillmore, Artist, Concept Designer, CA
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“Thank you Greg so much for coming and giving us the workshop. My passion for my career has swelled as I have tried to do one brave thing a day. Stepping outside my comfort zone, networking with artists and collectors, and determining my heart virtue have given me the path I needed to excel. Thank you for teaching me that I can push limits.”
-Rob Wilson, Student Southern Utah University
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“I learned that staying true to myself will help me express what is important.
Before learning my core virtue I was living life as is, but I had a deep anger around the persecution of my racial heritage in China. I did not know how to express those feelings. When I voiced my core virtue it really helped lift this burden.”
-Kevin Soesilo, Animator, 3D Modeler, Student LCAD
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“Clarity and direction have been issues for me… The workshop helped me take my broad ideas and narrow them down to manageable starting points.”
-Summer Love, Environmental Designer, CA
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“I used to think about what to focus on more in terms of, “What sells?” Not, “What do I personally like doing?” I kept feeling pushed towards things I don’t like to do because I thought I had to do them to be successful. Let’s face it, making money but being miserable isn’t success.”
-Ashley Glover, Artist
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“One of the most important facets of the class was learning how to break down all the barriers that most artists face in pursuing a career as an artist. It inspired me to become more versatile…
It’s just going to be a matter of getting myself more organized and more enthusiastic about becoming my own art empire. I like the sound of that.”
-Amber Erdmann, Artist
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“Thank you for your vision of artistic possibilities. I’m showing in some art festivals, with the support of sponsors in Quitos’ municipality. I was offered 3 great walls in the city to create murals on.”
-Jorge Calderon, Muralist, Ecuador
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“I really appreciate what I learned in your workshop. It triggered important ideas in my head, and now I have a broader perception of what I can do with my talent.”
-Luis Apunte, Artist
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“I gained knowledge from the AAB Workshop that helped me overcome my fears of communicating with people over the internet and showed me how important it is to blog weekly. I am drawing daily for shorter blogs and generally improving.”
-Alex Dopp, Student, Kendall College of Art and Design
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“I thought the workshop was really helpful and informative. It helped me set in motion my plans to devote my summer to improving my art and making new pieces.”
-Richard Clifford, Student, West Liberty University
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“Thank you for all the good ideas and the moments of self-recognition!”
-Heather Hudson, Illustrator, WA
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“I learned, I grew, I was inspired.”
-Dorothy Spirus, Performing Artist, Writer
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“Greg Spalenka shows you how to align your core values to your career goals, and through his series of inspiring and thoughtful lectures, takes you through the steps of creating a brand name for yourself. Artist as Brand is all about creating more independent and empowered artists.”
-Mojgon Vatanchi, Artist, Student LCAD