Coming off of another Comic Con I am reminded about the importance of table dynamics on the convention floor. Do I stand out, make a statement with my set up and attract interested people?Every year I re-evaluate my set up. Am I representing my brand in an authentic manner, is there a hierarchy of importance on the table, how visible is everything, what are peoples reaction, where do they look when they come upon my table.In Artist Alley in San Diego we have a 4' x 24" space to work with. It is very tight. So how the space is utilized on the table, in back of my chair as well as under the table is crucial.Here is a great post I came across by the WebComic Alliance that offers some great advice.
Another year of Comic Con and finding my purpose in it. Go to the Spalenka Eye for more.
LESSONS LEARNED
Experiences are going to be good and bad depending on your perspective, but if we focus on the lessons learned we can always view it through a positive lens. Every San Diego Comic Convention since my first in 1974 has taught me something. In the beginning Comic Con was all about fans appreciating comics and the creators behind the art of these stories. Writers, artists, publishers, merchandisers, all gathered for this large show and tell of popular art culture, to be seen as well as trade and sell their products. Comic Con grew on this simple premise.
The film and television industries were always present at the event but more on the fringes. Over the last decade the tables have turned and promotions for the large media conglomerates have taken center stage, literally. This has changed the fan base. Serious collectors that flocked to the event are becoming rare. I was elated to see Mr. Katz, one of my best patrons stop by the booth. When I asked why he had not been to the Con in nine years he waved his hand toward the FOX and Warner Brothers islands and said, "I could do without all this."
Ric Meyers (writer and presenter of the Kung Fu extravaganza at Comic Con) mentioned "the artists and merchandisers are being pushed towards the walls, and disappearing into them." Many of my favorite artists do not come to Con anymore because it is too expensive.
This year a group of Pixar artists started an event called “Tr!ckster” across the street from Con in response to what they consider an impersonal giant. It's fascinating that a group of artists who make their livings strapped to a corporate entity are putting together alternate events to Comic Con. This highlights the dilemma I see in the corporate world all the time. Artists become addicted to the salaries they receive working for industry, yet yearn for independence. The challenge is you have very little time to do your own work once you are locked into that system.
The shining light in all this is that your fans, your patrons and collectors will stick with you wherever you are. Some of my collectors who I met at Comic Con years ago stopped by to see me and purchased art (one is the Batgirl painting above that I worked on at the booth). I love my supporters, they make the trip to San Diego worth while. Also seeing my artist friends at this event is enjoyable.There are other conventions popping up around the U.S. I was speaking with Arnie and Cathy Fenner about Spectrum Live to be held next May in Kansas City. It is an event that is focused on the artist. I will be there with a booth and as well as presenting an Artist As Brand workshop! Yes, stay tuned, Spectrum and Artist As Brand are aligning.What did I learn this year? Comic Con is becoming less of a place to sell and more of a venue to promote. The big question is if it's worth it? That being said my Crescoptiscope from The Visions of Vespertina was a hit and brought many curious eyes to the booth. I wish you could have all seen it in action. Had to be there!
For those of you who could not make it to San Diego, I have a few Masters of Science Fiction and Fantasy Art left. See some of the bookhere. I am in it with Brom, Kinuko Craft, Dan Dos Santos, Donato, Charles Vess, Stephan Martiniere, James Gurney, and more. It is an awesome collection, with insightful commentary by the artists. $25.00, shipping included. You can purchase it at Amazon for the same price but mine comes signed.
To your art empire,
Greg
Photo by Spalenka
I met Ric Meyers at the San Diego Comic Con two years ago where he hosts the annual Superhero Kung-Fu Extravaganza. Here you see, learn about the art and history of Kung-Fu through dozens of film excerpts. Ric was the first non-martial artist to be inducted into the World Martial Arts Hall of Fame.He is a talented, sweet natured intellectual with a large heart. I had an opportunity this last week to spend a few days with him in his Southport, Connecticut home and was able to dive into some philosophical questions about life and the artist path. I feel Ric represents strong Artist As Brand principles in that he is his own artist, and goes his own way.
Ric Meyers started his career assistant-editing four magazines and twenty-one comic books. He continued by writing a dozen non-fiction books about television and movies, as well as several dozen science-fiction, mystery, war, horror, fantasy, and thriller novels (under his own name and several pseudonyms). He eventually started working for television networks and channels, including CBS, ABC, A&E, Bravo, Discovery, Cablevision, and Starz Encore. That led to DVDs, for which he’s supplied more than four hundred international audio commentaries, interviews, liner notes, and/or cover copy.Throughout the decades he’s taught at Brigham Young University, City College of New York, and the University of Bridgeport, while presenting seminars at movie studios and pop culture conventions in both America and Asia. Most recently, he has scripted a new film documentary "Films of Fury" set to premiere in 2011 (along with the book), and is completing two new non-fiction books and a graphic novel … among other things.
Greg: You have traveled the world learning from Masters of Tai Chi, Kung Fu, and other Asian practices of self-empowerment. What did you learn from these Masters about empowerment?Ric: Well, first I learned that it’s not self-empowerment, it’s self-improvement. They taught me that the desire for power, self or otherwise, runs counter to inner health and balance. They taught me to organically unleash the energy (which could, I suppose, be translated as “power”) that we all already possess – which I was previously blocking or polluting in various ways, physically and mentally.
G: I define empowerment not as an egotistical desire but as a confidence in an individual's ability to accomplish goals. Utilizing this energy as you say can allow for infinite possibilities to manifest. How do you define artistic empowerment?R: When you stop getting in your own way. The difference between successful and unsuccessful artists, I’ve found, is that the successful artists think practically and realistically about the work they are doing – not the work they hope for or dream about or plan on doing. They love the art they are working on, not the thought of the riches or fame it may elicit.G: Beauty is in the doing! We are very much in agreement with that. You are very much respected as a writer, having had both professional and critical success. How do you define success?R: Success is two-fold: first, creating a work – be it book, article, graphic novel, audio commentary, performance, class, seminar, TV show, radio show, film, DVD, or whatever – that I enjoy and that communicates the thoughts and feelings I hoped to convey … then, making a living so I can continue to create.
G: Your skills as an educator are appreciated in scholarly (colleges) and professional (publishing, film, entertainment industries) arenas. What do you enjoy most about teaching, and what has teaching taught you?R: As I tell my students in every endeavor – whether I’m teaching martial arts, film, or literature – is that it’s not about winning or losing, right or wrong, it’s about learn or not learn. Since my goal is always to make whatever I work on as good as it can be, I’ve always loved finding someone with enough knowledge, experience, and honesty to teach me more, so I can make my work better. So, as a staunch believer in the golden rule, I try to pass that on. As my first novel editor told me way back when, “The difference between you and me, kid, is that I know the names of the problems.” He was great and kind enough to tell me -- and I was smart enough to listen, not blindly or foolishly defend my “work”!G: We have had some interesting conversations about living from your heart. What does this mean for you?R: Well, mostly that I don’t do it enough! Just as “kung fu” means “hard work” (not “martial arts,” as many seem to think), “tai chi” means “balance,” which I strive for in my life, and therefore in my work. But the heart is a powerful thing, and, given my “difficult” childhood, I have to be cautious not to let my heart overwhelm my mind with emotional hysteria. I’m more partial to “living from your soul” – that is, understanding that money is something we created to distract ourselves from a more fulfilling life’s work, which is the inner journey, learning, improving, creating, helping, sharing, etc.G: I love “living from your soul”! That is beautiful. Self-motivation is key to independence. What has been your experience of this?R: At a recent pop culture convention, I had occasion to co-chair a panel about “Breaking the Ice with the Opposite Sex.” In other words, nerds getting the courage to talk to geeks, or vice versa. I suggested a mantra along the lines of “Remember, I’m gonna die someday.” Those who manage to get over that paralyzing thought will hopefully then face their fear of success or failure (about anything from talking to a guy/gal to starting to write/paint or whatever) with a jaunty “Hey, why not?” Since the age of twelve, I’ve trained myself in what I’m calling “mental martial arts,” where the moment I start fighting myself, I become my own referee and trainer.G: Living a freelance existence takes courage and tenacity. What are your thoughts on surviving and thriving as an independent artist?R: As I tell my students, “Do what you have to do to finance your dreams.” But to a writer, everything is research, so if I have to waiter, barista, greet at a Walmart, whatever, to keep food in my mouth, clothes on my body, and a roof over my head, that’s what I’ll do.G: How would you describe artist sustainability?R: I wouldn’t, really. I keep shifting from genre to genre and medium to medium as they change or interest me.G: Shifting genres and mediums is a valid form of artist sustainability, but how do you handle fluctuating economic factors in the professional corporate world?R: Personally, I diversify. Many of my literary friends who concentrated on one genre are no longer writing for a living. I’ve done science-fiction, mystery, horror, thrillers, non-fiction books, magazine editing, article writing, radio, TV, video, internet, consulting, performing, etc…. not because I had to, but because I wanted to. My goal is to communicate, and it doesn’t matter to me what the medium is.
G: I believe you have created a brand around who you are and what you love. What other creative talents have created a profound impact on you or the world?R: My editors and mentors: Jeff Rovin, Warren Murphy, Donald E. Westlake, Jim Frost, Brian Thomsen, William L. DeAndrea, Christopher K. Browne, Steven Hartov, Donald Maass, Al Zuckerman, Stephen Watson, and Kate Liba. Then there’s Adam Carolla, who said “If it doesn’t make you happy or make you money, don’t do it.” Not to mention Kurt Russell, who told Craig Ferguson that “What’s on the other side of your fear is you.” And, of course, my father, Stanley Meyers, who taught me in word and deed that “Hey, why not?”G: Any last pearls of wisdom?Understand that, given the way your eyes are set, the world literally revolves around you, but also keep in mind that you will never see your own face. You can’t read others’ minds, but you can read your own; therefore, spend as much time as possible doing just that.
• Don’t ask yourself questions you can’t answer.• Don’t ask others questions that you don’t want answered.• Don’t ask babies any questions. They can’t answer and it’s frustrating for them.• Don’t force things and don’t fight things. Remember that water doesn’t choose its path down a mountain.• Stay strong, smart, and serene.• See every so-called setback as an opportunity to learn and improve.• Work doesn’t have to be “work.” It can be “fun effort.”• Be honest with yourself -- if you aren’t, who will be? -- but don’t be too hard on yourself, either. Forgive yourself, learn from it, and move on with style.• Balance, balance, balance.• Always go home with someone you love (even if you’re going home alone).• Understand that life’s journey is making yourself the best “you” you can be … and that is neither automatic nor immediate. So, if you haven’t already, get started.• Enjoy everything. That’s living life to the fullest.Thank you Ric for your vital art spirit and wisdom!To everyone's "self improvement!"Greg
Steam Punk was big this year.
Just returned from another whirlwind San Diego Comic Con. Planning and running a booth for this event is a lot of work. I learn something new every year and will be sharing some booth insights soon. One thing is for sure, Comic Con is about images. Art and stories come to life in millions of different ways here, but sometimes it is the people emulating existing popular art icons or creating their own that become the show. Here are a some fun ones that came to my booth or were hovering nearby.
The super heroes were young...
and not so young.
They were different colors...
Did I mention Steam Punk was big this year?
Then of course there are the artists and creative types of all kinds. Here are a few...
Chatting with the amazing Rick Meyers
The incomparable Barron Storey with Claire Mckean
Mistress of the art spirit, Tara McPherson.
Comic Con is full of revelations, curiosities and inspiration galore. More about Comic Con in my next post. Come visit next year.
Peace and artist empowerment
Greg
Bee Prosperity for Flowers of Fortune Art Card Set & Game
It's that time of year again when the world of popular art culture collides with the city of San Diego. I have been frequenting this event since 1990. I was part of Allen Spiegel's booth ASFA for many years and then decided to trek out on my own and acquired a booth. Preparing for this event takes weeks sometimes months, and when it is over takes a solid week to recover. It costs money to create product, pay for the booth, hotel, meals, etc. hence the investment can be large. Not much sleep is allowed, everyone is running on reserves of nerve energy as meetings and parties go into the wee hours. Then you get up early to man your booth, sell your wares and conjure up new fans and patrons. The cycle starts up again for four days straight.
Even though Comic Con is a lot of work most exhibitors return year after year, because of the events vitality. Seeing my artist friends come from all over the world to hang out for a week is inspiring. I love the show and tell facet.
Gracing the Dawn for Flowers of Fortune Art Card Set & Game
Setting up a booth is an art unto itself. Read this article on Roxana's Illuminated Perfume Blog about our strategy for this years booth. Every year we strive to make it more interesting than the last. My other goal is to out do what I manifested the year before in art. This time I have created and devised a Limited Edition Art Card Game! Called Flowers of Fortune (website coming soon) there is a scratch off game facet where participants can receive my posters, prints, card sets, and cash. The odds are very good in that there is a prize for every 40 cards. However everyone is winner as fortunes and special quotes are waiting beneath the scratch off designs.
Roxana formulated a beautiful perfume to accompany the Gracing The Dawn card. Come to the booth 5553 and experience this exquisite essence. You will swoon. (Illustrators area) Enter through the double doors of Lobby G, near Starbucks, the booth is on the right front wall. Look for the Shabby Chic booth with the Gracing the Dawn banner.
Don't forget to attend this! I am moderating an Artist As Brand panel discussion Friday 23, 6:00-7:00 RM 8, with Arnie Fenner, Mark Murphy, Ciruelo, Tara McPherson, Donato.
See you all soon!
Art and Empowerment
Greg
Greg Spalenka
In this high tech world it can be easy to forget the importance of human connection. An infant and mother understand this crucial bonding, and as we grow this personal connection to touch and intimacy never really leaves us. In life our relationship to others reflects how successful we are at communicating our passions, desires, ideas. Union is key.
In business and commerce this facet of interconnectivity is called networking. In art networking we endear ourselves to our peers, fans and patrons to help build our art empires. Our supporters become the mortar between the bricks. I am always on the lookout for alignments, new connections and venues where I can meet extraordinary individuals. I contacted Peter Clothier whom I learned about through his lecture at LCAD. Though we initially met online which culminated in an interview of him for my Blog we also recently had a lovely lunch together. It is truly wonderful to meet like minded souls in person! We realized our viewpoints were deeper than expected and are now talking about collaborating on some workshops.
Mark Murphy whom I just interviewed is another alignment with who I am collaborating with. Roxana my wife and I are part of his Survey Select exhibition opening this Thursday, and I am presenting an Artist As Brand workshop in San Diego in conjunction with the show.
Two fantastic networking opportunities are coming to California. The Illustration Conference is this week in Los Angeles! Artists are coming from all over the US to this event. I will be there networking and meeting awesome new people. Who else is going?
How about the largest event for popular art culture in America?! The San Diego Comic Con is held next week July 21-25. I will be there at my booth 5553 and moderating an Artist As Brand panel discussion Friday 23, 6:00-7:00 RM 8, with Arnie Fenner, Mark Murphy, Ciruelo, Tara McPherson, Donato. My new Flowers of Fortune limited edition art card set and scratch off game premiers at Comic Con too, (and at FlowerFortune.com on July 21) where you can win one of my giclee prints, other printed items, and up to $1000.00.
Events like Comic Con increase your fans and patrons. 125,000 people move through the doors of this convention in five days. Imagine if only one in every one thousand people stopped by your booth. Being a part of this event for over 20 years has taught me the value of growing your support group in venues like this.
Some people will argue that it costs too much to be a part of these gatherings. All promotion has a price. This is an investment in yourself.
Events like these are important to the artist for exposure, new ideas, inspiration, sales, support, and new connections. Like the mother and her new baby, union and bonding with your peers and your buyers will bring you closer together. Technology has it's place, but remember the importance of face to face.
To artist empowerment,
Greg